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Retail Pricing Manager


JobReq ID:  48545
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Zaventem, BE


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job purpose

Lead pricing strategy  for all EMIA retail entities (on line and off line strategy).

Define & Implement the (sellout) pricing strategy with the support of local experts enhancing price positioning in line with Bridgestone & retail Go-To-Market plans, by country, channel, brand and product: all tyre categories (passenger, truck, moto cycle, agriculture) & vehicle services.

Coordinate and lead the pricing strategy related to services (tyres and non tyres).

Ensure Product & Service Mix supporting the profit generation and net sales growth  with both strategic and tactical plans in collaboration with local entities for both on line and offline channel.

Act as Internal pricing Guru & Consultant for headquarter retail team & local retail pricing managers.

Monitor market trends and develop pricing intelligence keeping under control the value chain.



Main responsibilities

  1. Run online & offline price market analysis (incl. competition) using specific tools in order to define pricing strategies for the different countries/entities for both on line and off line channel and for all the brands in retail portfolio.
  2. Work closely with local pricing managers to understand the market trends and needs
  3. Develop Price positioning studies and monitor market trends. Structure pricing intelligence analysis /cockpit using existing as well as new tools and AI.
  4. Lead the configuration and continuous improvement of new Global pricing solution, in collaboration with US.
  5. For the on line channel, experiment with different pricing strategies and run continuous analysis of online sales & conversion funnel in order to drive continuous improvement in collaboration with the BMS/product team
  6. Drive and monitor price variance contribution on actual net sales performance.
  7. Set tactical action in order to keep price positioning in line with target and to steer product & service mix.
  8. Advice on specific marketing promotions, product strategies and supplier negotiations.
  9. Ensure focus on premium mix strategy , aligned with our Go-to-Market plans.
  10. In-depth Analysis of product ranges by sizes, to anticipate trends and to support proper sales mix.. Ensure as well the constant update of product master data /list price.
  11. Coordinate with other team members in HQ to drive value based pricing approach in all the sales channels.(offers for fleets, e-oems, mobile services,…)
  12. Keep high focus and be very close to market reality visiting customers and attending to customer meeting.
  13. Coach and train local pricing managers; develop internal competences and knowledge on different levels. Facilitate price understanding to other functions, as well as value for Dealer and end customers (Value Based Pricing).
  14. Promote and reinforce a culture of innovation, creativity and continuous improvement.



Required capabilities

  • University Degree with the major in Economics / Marketing / Management Engineering / Data science / Mathematics / Other relevant unless covered by strong experience & expertise.
  • Advanced analytical skills - Precise and rigorous with high attention to details.
  • Ability to work with big amount of data.
  • Able to support strategic view creation and to translate in concrete action planning, leading pricing execution.
  • Proactive, with full ownership, able to deal properly with senior management locally and at EMIA level.
  • Effective Presentation skills to present at different level of Management.
  • Innovative, project management skills in order to develop the role in the new digital era.
  • Good market dynamics knowledge.
  • People management, Teamwork and Organizational skills.
  • IT literacy + level:
    • Office, in particular Powerpoint + Excel: advanced level
    • Capability to handle different DB, System & Software
    • Digital competencies: good level
  • Languages + level
    • English: fluent
    • Any other EU language is a plus




  • The ideal candidate has 7-10  years’ experience minimum, preferably in the same industry of tyre & vehicle maintenance e-commerce. This is a very big advantage for a candidate. This can be out weighted by a strong overall price management expertise and experience.  
  • Strong analytical skills together with ability to think strategically. Effective interaction and communication. Good potential for future roles within the Group.
  • Experience in structured or multinational organization and matrix environment.



Additional informations

  • Nr. of direct reports: 1
  • Type of Business in scope: all company products: tyres, vehicle maintenance services & mobility solutions.
  • Willing to travel from time to time within Europe.



Bridgestone Behaviours

Qualified candidates for this important position will need to demonstrate the following:

  • Agility – to work in a matrix and complex environment where change happens at a rapid pace
  • Courage – to share ideas, think out of the box
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role



Bridgestone Leadership Essence

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • Customer focused - serves the customers having the end users in mind:  Makes end users and their needs a primary focus of one’s actions; develops and sustains productive relationships with end users; leverages customer intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration.


If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, just click on the Apply Now button and add your CV!

All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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