Values and Culture

Values and Culture






Values and Culture




The greater one’s contribution to society the more one’s business will grow
Shojiro Ishibashi, Founder, Bridgestone Corporation

Bridgestone Essence

All that Bridgestone was, is, and always will be comes directly from our founder. His words are upheld in both our essence and our commitment.

The Bridgestone Essence is our corporate philosophy. The Bridgestone Group's mission is based on the words of its founder: "Serving Society with Superior Quality." To fulfil this mission, Bridgestone Group has used the concept of "foundation".  This is a collection of behaviors the business – and those within it –follow to fulfill our mission. Those are: integrity and teamwork, creative pioneering, decision-making based on verified on-site observations, and decisive action after thorough planning.

A guiding principle of our corporate culture is that everyone at Bridgestone can and should contribute their own ideas and voice their opinions. To do so, we create a space and work environment in which everyone can contribute and unleash their creative potential. Everyone needs to demonstrate ownership, courage and agility.


Ownership means we take responsibility for our team and our results, and motivate and inspire colleagues to achieve our goals. 


We encourage our colleagues to give feedback and use it to improve leadership skills and the effectiveness of our organization. We support our colleagues when they ask for help.


Agility means changing and adapting quickly. We accept changes, identify and courageously express ourselves to future possibilities. What's important to us is that we let action follow our words.

Bridgestone E8 Commitment

Joining Bridgestone is a great opportunity to share our vision. We provide social and customer value as a sustainable solutions company.

The Bridgestone E8 Commitment – a framework of eight values (Energy, Ecology, Efficiency, Extension, Economy, Emotion, Ease and Empowerment) – guides strategic priorities, decision-making, culture evolution and sustainability actions toward the achievement of this vision.

Bridgestone E8 Commitment | Bridgestone