Market intelligence analyst

JOB PURPOSE

We are looking for a Market Intelligence analyst reporting directly to the Head of Strategic Planning and Business Intelligence, within the BSEMEA Strategy & Transformation Department. This is a EMEA role, based in Zaventem, Belgium.

The Market Intelligence Analyst plays a crucial role in supporting strategic decision-making by gathering, analysing, and interpreting market data. This position is responsible for providing key insights into market trends, competitor activities, and customer behaviour to guide the organization in making informed business decisions. The Market Intelligence Analyst will contribute to the development of market strategies, product positioning, and overall business growth.

The role focuses on working hands-on on large amount of Market Data, Market Surveys, Database Sources and Market information to create insights into the whole Tire and Automotive Business, with a regional focus first on Europe and, as a second step, on Middle East and Africa.

He/she will work in close cooperation with the core tire Market Research manager and Strategic Planning Specialist as well as the Bridgestone Mobility Solutions (BMS) intelligence team.

In addition, he/she will actively cooperate within Bridgestone intelligence network, by scouting technologies and technological Trends within the European environment.

RESPONSIBILITIES:

Market Intelligence: Markets Analysis & Research on Markets trends and Forecasts

• Gather, organize and analyse market, industry related data from various sources, including industry reports, competitor websites and market studies.
• Build software models and applications to shorten significantly the data processing needed for market intelligence purposes.
• Prepare in depth analysis on selected future markets which will lead to quantitative forecasts
• Accompany the business, translating data and information into actionable business insights, whether in the short or in the long term.

Competitor Intelligence

• Analyse the financial and investor Reports of our Competitors to extract meaningful information on their economic exposure and spending.
• Utilize the information from web, purchased databases and other public sources for benchmarking and to draw scenarios on competitors’ strategies.

Technology Intelligence: Technical & Business Scouting and Long Term Intelligence projects

• Proposes and executes Scouting strategy, within the EU, relative to the products future evolution, consumer and commercial.
• Follows and Reports on Technological trends and Business models occurring in the EU automotive environment
• Long Term Intelligence projects: Research planning, execution with internal and external stakeholders

REQUIREMENTS:

• Education and Language:
  • Bachelor’s degree in Business, Economics or Engineering. A higher degree is a plus
  • Fluent in English. Basic understanding of French and German – as local languages of our key competitors
• Experience (years):
  • 3 years of experience in automotive or in a position of Market Intelligence within the EU Industry or as a business consultant
• Competencies:
  • Good strategic understanding of business and product requirements
  • Keen interest in Technology and Innovation, both in terms of products, solutions and methods.
  • Ability to analyse and synthesize large amounts of data and information
  • Hands on experience in Statistics and Statistical tools. Further ability to work with large databases.
  • Detailed knowledge in multiple data domains – Familiarity with a variety of data assets such as geo-spatial data, time-series data, sensor signals, prices, etc.) - including predictive analytics. Should have worked with analytics and data visualization tools
  • Continuously monitor and keep abreast of tools, methodologies, data, and competitive movement and respond with strategies and tactics to maintain or alter strategy
  • A natural easiness and intellectual inclination/curiosity into the digital world/Internet of things and its variety of implications.
• Technical Knowledge:
  • Good knowledge of Excel and other Microsoft Office tools
  • Experience in R and/or Python is a plus
• Soft Skills:
  • Ability to work in a larger team with many people often scattered worldwide, and good communication skills in interacting with colleagues and external suppliers.