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Counter Sales


JobReq ID:  46957
Type of work:  On site
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Wadeville, ZA


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job Purpose

We are looking for a Counter Sales reporting directly to the Service Centre Manager. This is a Local role, based in Wadeville.


You will promote the company and create an excellent first impression telephonically and in person with customers. Generate interest and maximise sales opportunities. Practical, applied and highly authorative. Performance or supervision of related activities that are precise as to content and objective and requiring awareness of related activities. Interaction with others requires social skills and the ability to understand and influence. Work requires the consideration of future implications beyond the immediate problem and is not closely supervised. It is governed by standardized work routines that permit the use of initiative and jobs typically have an impact through the provision of specialized advisory, diagnostic or operational services. Develops and maintains excellent understanding of all products, services, systems and processes in order to deal with all kinds of questions from customers and fellow employees. Provide on the job training for less experienced employees.



Achievement of Sales targets

    • Sell Bridgestone range of products over the counter by reading the situation and maximising the GP to ensure maximum profit.
    • Register TDG on system.
    • Advise customer on benefits and product choice.
    • Complete invoicing procedure at the counter.
    • Instruct workers to execute the job as required by the customer. Ensure exceptional fitting bay performance.
    • Keep a diary of customer enquiries and pass prospective leads onto branch reps for follow up
    • Ensure that customers get correct advice to secure their repeat business
    • Picking Slip always correctly completed and filed.
    • Correct price, discount and product at all times
    • Correct payment method and procedures followed
    • Always recommend the additional critical services to customers- Alignment, balancing, etc.
    • Prioritize the execution of the breakdown and documentation thereof where applicable.
    • Knowledge and compliance to Competitions act


Customer Service

    • Know market related pricing, issues and trends.
    • Inform customers of new services and products
    • Advise the Branch Manager of any exceptions or other trading information which will benefit the business
    • Ensure customers are informed of offers.
    • Ensure all jobs are completed timeously and that the customer is informed of any delays
    • Do customer visits at least once a month
    • Do customer fleet surveys
    • All tyres requiring a brand number are captured in a Branding Register.
    • All relevant paperwork must be filed and stored in a clean save place.


Accurate Administration

    • POD’s signed completed in register and handed to administration.
    • Capture all claim cards according to company policy.
    • Ensuring that all cash sales, invoicing and administration procedures are strictly adhered to
    • Administer Counter Sales float and daily register
    • Maintain list of regular branch customer’s profile and pricing
    • Check vehicles daily trip sheet
    • Inform Service Centre Manager of Service intervals of vehicles where applicable
    • All tyre movements are captured on a Tyre
    • Do part of monthly housekeeping on SAP


Health and Safety

    • Ensure work area is compliant with Occupational Health and Safety standards.
    • Ensure fitters work is executed correctly according to company health and safety procedures and company fitting procedures.
    • Ensure cleanliness of staff overalls and general hygiene
    • Ensure customer area are clean
    • Ensure that all equipment including Wheel alignment, wheel balancers, low level lifts and tools is clean and in working condition and has certificate.
    • Ensure the self calibration of all relevant equipment is maintained weekly
    • Keep Inspection records
    • Ensure weekly safety talks are held and all has signed attendance records
    • Take control of Service Centre Health and Safety


Asset Management

    • All on site tools are captured on a tool register and signed off on a monthly basis.
    • All company owned vehicles are serviced when necessary.
    • All company owned vehicles are kept neat and clean.
    • All company owned vehicles are operated with a Log Book.



    • Manage all breakdowns and standby rosters
    • Ensure all tools including safety cage and safety equipment necessary for breakdowns is on break down vehicle
    • Co-ordinate breakdown tyre with customer
    • Ensure all breakdowns are attended to
    • Breakdowns cannot be declined


    • Coordinate all retreading
    • Tyres that are sent to the factory are clearly marked with the Job Ticket Number it was issued with.
    • Ensure the branch manages COC’s and that all customer retreads gets delivered as soon as possible


    • Have a working knowledge of wheel alignments
    • Working knowledge of Toolbox and Maximizer
    • Undertake all reasonable requests and instructions, given verbally or in writing, which fall within the parameters of this job.
    • Adherence to such requests or instruction


    • Education:
    • Grade 12
    • MS Word(Basic) MS Excel(Basic)
    • Driver license code 08
    • Min 3 years in the manufacturing industry or equivalent
    • SAP Experience will be advantageous


If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, just click on the Apply Now button and add your CV!

All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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