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Marketing Operations Analyst (Commercial Business Units)

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Date: 16-Nov-2021

Location: WARWICK, United Kingdom

Company: Bridgestone Europe NV/SA





Marketing Operations Analyst (Commercial Business Units)


Position Snapshot

  • Type of Contract: Permanent
  • Full-time
  • Location: Warwick


The Company:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.



Bridgestone EMIA


In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job Purpose

We are looking for a Marketing Operations Analyst – Commercial Product Groups reporting directly to the Senior Commercial Analyst. This is a role based in Warwick, UK.

Be a key part of Marketing Operations Team that provides business analytics that lead to informed decision making, price optimisation & maximised availability, through a highly effective team working collaboratively across the business driving system and process improvements.



Support management of the demand planning cycle:

  • Produce all required material (including formal schedules) for Annual Budget, Long Term planning and monthly forecasting
  • Ensure the corresponding data and information between the different schedules match each other and are cascaded to the appropriate departments
  • Ensure all budget figures within relevant software (e.g. BIP in SAP, Business Explorer, Cognos) are correct and entered on time
  • Review Forecast accuracy and perform Root Cause Analysis to understand reasons for deviation from forecast


Manage Product Line Up and Information:

  • Be a new product ambassador for North supporting sales and product team in BSEU
  • Maintain Line up for Commercial Price Lists and ensure product line up is managed in SAP


Pricing Analytics:

  • Help sales director, strategy manager and marketing operations manager set pricing waterfall for North Region
  • Ensure all pricing is aligned and agreed with BSEU and formal written approval is received for any pricing outside of guidelines
  • Provide sales admin with accurate and timely load files following the D&R manager and authority schedule guidelines to ensure all pricing is signed off and loaded into SAP
  • Review Price Variance highlighting to finance any pricing errors in loading and work with BSNOR finance to report to BSEU the reasons for any significant deviation
  • Support Rebate payout with confirmation of rebate conditionality and qualifying payments
  • Work with sales to verify and check indirect and fleet support including new business proposals
  • Provide buyback pricing and support fleet business with IPC management and dealer margin considerations
  • Provide information on competitor activity and analyse BSUK’s relative position within the market
  • Make recommendations for change providing support documentation to Marketing Manager, Directors and BSEU Management
  • Monitor Sell Out Pricing and Margin Analysis for North Region. Produce reports so sales team are fully aware of the market moves
  • Ensure all budget figures within relevant software (e.g. BIP in SAP, Business Explorer, Cognos) are correct and entered on time
  • Track FX moves between GBP and Euro and support monthly meeting with data, forecasts and commentary to help the business make the correct decisions


Market Insights:

  • Gain a strong market and customer knowledge of the North Commercial markets
  • Review market data on a regular basis and understand what is behind our and the market performance (Europool and GFK)
  • Look for opportunities in the market based on evolution, market share data and sales trends
  • Keep up to date with automotive and economic trends that can affect the tyre industry
  • Attend customer visits to get first-hand market information



  • Excellent numerical skills with a determination for accuracy
  • Excellent IT skills – experience with Microsoft products, primarily Excel with particular knowledge of “Pivot Tables” and “Macros”
  • Excellent attention to detail and the ability to prioritise work and be effective under pressure
  • Analytical skills to interrogate data and identify patterns and trends
  • Flexible approach to work
  • Strong interpersonal skills – an excellent team player
  • Ideally possess knowledge of SAP or similar software
  • Good communication skills
  • Ability to present in depth data findings to various audiences drawing out key information
  • A proactive approach to work, always seeking improvements to processes and challenging the norm
  • Ideally experience of UK tyre industry
  • Above all, the ATTITUDE, ENTHUSIASM and KEENNESS to succeed and a passion for excellence


Why should you apply?

  • Bridgestone as a global company drives your career to the next level by offering you possibilities to work in an EMIA scope.
  • You will have the opportunity to experience a dynamic and challenging environment and work on different and innovative projects.
  • We help you  to drive your career path onward and upward work in a culture of feedback that recognizes you and helps your development.


If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!


Process Next Steps: All applications will be reviewed. Our HR team will contact those applicants who we would like to invite for the next stage of the recruitment process.


Please don’t hesitate and apply at https://careers.bridgestone-emea.com/

We are looking forward to hearing from you!

You can learn more about our Group and reasons to join us on


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Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.