Trade Marketing Specialist Car Dealer - Temporary

Job purpose

Reporting to the Trade Marketing Manager, he/she contributes to design and implements the value proposition for the car dealer channel; he/she manages and executes yearly marketing plans and initiatives, promotions and events that have impact on sales and customer engagement.

He/she also manages assigned marketing budget accordingly, focusing on ROI.

Main responsibilities

1. Value Proposition and Trade Marketing program

• For the Car Dealer channel, define and implement the most effective VP in light of our Premium Strategy to achieve company target and objectives, working in close collaboration with Sales and other company departments, and dealing with OEMs.
• Define and implement the VP based on customers profile and define the set of services/tools to support company’s goals increasing customers satisfaction and engagement.
• Monitor and report customer performances.
• Develop and execute E2E Marketing Plan according to channel characteristics in coordination with Bridgestone EMIA and Regional Departments.
• Capture market needs to consequently adjusting plan according to market characteristics and supporting Premium / Mix Strategy

2. Promotions and Events

• In close collaboration with pricing, define and implement promotional activities to boost sell-in/out sales. Monitor e report results, prepare countermeasure through PDCA Cycle.
• Work closely with PR, Brand and Product department to support local and corporate events/shows/exhibition in order to enhance product and brand awareness and power, focusing on premium OEM partnerships.

3. Marketing Platforms

• In close collaboration with IT and trade marketing department support the management and development of B2B marketing platform and loyalty programs.
• Enhance effectiveness and CX to improve customer satisfaction while promoting effective tool management and development, creating synergies across the board.

4. Marketing Budget Management

• Plan and monitor marketing budget based on turnover weight, strategic approach / priorities and marketing plan activities
• Match EMIA guidelines, local requirements and business needs to ensure proper budget use through activities ROI and continuous monitoring of the spending

5. Operation Excellence

• Simplify operations and processes aiming at improving effectiveness and efficiency.
• Excel in operations, working on synergies and sharing best practices
• Create and manage lean processes, in line with companies policies and instill a culture of compliance and customer focus
• Develop automation and digitalizations
• Grant efficient supplier management, with proper and careful monitoring.

Work Experience and Required capabilities

• University Degree preferably in Economics / Marketing / Business Administrations / Communication
• Minimum 1 year of experience in Trade Marketing in a multi-national organization. Automotive sector of provenience is a plus.
• Customer care approach and business acumen, with strong analytical skills
• Teamwork and flexibility in working with and influencing cross functional teams, experience in large matrix organizations is a plus.
• Good IT knowledge, inclined to process digitalization
• Effective Presentation skills both in Italian and in English for external stakeholder (Dealers, Consumers) and internal at different level of Management.
• Shows serious commitment to accountability and ownership, commitment to transparency, agility, flexibility
• Fluent in Italian and English languages, both oral and written