Business Planning Specialist - Consumer

Job purpose

At Bridgestone South Europe, Italian Branch level for Consumer products – he/she will be responsible, supporting Business Planning Manager, to monitor sales performances, manage sales planning, sales forecast, corporate & field budget. He/she will actively attend Sales meeting with local Sales Force and with Management both local and at European level preparing prompt and precise reporting to support decisions making.

Main responsibilities

1. Corporate and Field Budget

• Support corporate budget process preparing a clear vision of Market Evolution, deep dive by Market, Channel, Product, Brand, Mix and Month. Demand, Volume and MS study to translate strategic direction into concrete targets input.
• Translate Corporate budget into Sales Force targets according to strategic priorities.
• Monitor Field and Corporate target achievement at customer / channel / product / Mix / country level.

2. Sales Performance and Reporting

• Prepare daily/weekly/monthly report at sales force level to monitor PY / budget.
• Customer performance analysis vs target/KPIs;
• Campaign Monitoring vs target.
• Management reporting.

3. Sales Planning

• Define governance and processes in order to estimate Sales landing point attending meeting with Sales Manager and Logistics team, providing timely reporting and coordinating the process to identify gap vs target. Propose Countermeasure balancing sales support guideline respect, having a clear overview on Market evolution, Pricing context and Customers dynamics.
• Prepare and manage weekly meeting with local management to discuss landing point vs budget / PY.
• Prepare and manage with Sales Manager the Sales Demand Forecast for demand planning input.
• Define customer targets, monitor and valuate budget coverage.

4. Meeting Routine Preparation and support

• Prepare Regional Business Review meetings - Sales Performance, MS Forecast, coordinating key information among main departments;
• Participation to monthly Sales & Marketing meetings to actively discuss Sales performance and to define Year to Go plan.
• Prepare material and presentation for weekly headquarter business unit conference.

5. Business Planning Governance

• Provide guideline and process for digital commercial agreement management in accordance with business strategy and priorities.
• Enhance governance and processes of weekly sales planning, sales demand forecast and monthly landing point.

6. Excel in Operation

• Implement lean processes and explore automation through digital tool.
• Works closer with all department to facilitate end to end alignment granting an holistic view to speed up execution.
• Customer visit plan to enhance customer engagement and customer satisfaction.
• Support marketing intelligence, develop market/channel knowledge.

Required capabilities

• Degree in Economics, Marketing, Business administration, as preference
• Digital tools knowledge
• Sales planning / Sales Analysis / Forecasting techniques
• Business acumen
• Excel: very high proficiency
• English proficiency and Italian mother tongue is a must