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JobReq ID:  49917
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

RUNGIS, France


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job purpose :

She/He will be in direct line with Brand Managers, Trade Marketing, as well as EMIA Brand Team. She/He will support Bridgestone brand. She/He will implement the main brand campaigns linked to both brands. She/He’s responsible of Bridgestone strategic product activation (PR, Digital, Media…) and works with all services & departments to guarantee high level of involvement and coordination.
Her/ his scope is West Region, covering France, Belgium, the Netherlands and Luxemburg.

Main missions :

1) Brand Marketing Insights
• Identify expectations, make & follow requests.
• Global Market Intelligence : collect data (local & from HQ), analyze, deliver insights and make them turn into concrete action plan
• Define needs and conduct adhoc market research to support business/mkt objectives
• Provide monthly marketing analysis on brand (brand, media,...) and on competition to support marketing action plans
• Spoc for data management/research with BSEU collecting data for west

2) PC4 Marketing Plan Management
• Strongly contribute to the elaboration of Marketing plan and its implementation
• Ensure strong implementation and follow-up of the actions, analyze the results and identifying learning KPI follow-up
• Capitalize on the different actions, using various levers : PR, Digital, Media…
• Make sure the implementation of the actions is done on time and in line within budget constraint
• Prepare Brand Review

3) Brand Equity Actions
Brand Equity 1st level coordination
• Translate and adapt guideline, key visuals and all brand content for West region
• First level Check of respect of brand content (validation material locally created)
• Brand Equity content creation
• Provide marketing content for Summer/Winter Package
• Newsletters BtoC + Brand content development for BtoB newsletters

4) Brand Activation
• Support Brand Managers to implement the brand activation platform : Olympics, in coordination with BSEMIA and with the agencies

5) Coordination
Ensure a continuous coordination with :
• Internal stakeholders : sales, trade marketing, financial, Benelux team
• BSEU brand, product and research teams
• Agencies and suppliers

Job requirements and qualifications :
• Master’s degree required
• Proven experience in marketing and industry
• Fluency in French and English required (oral and written)
• Advanced proficiency in Excel


Competencies :
- Adaptability
- Collaboration & teamwork
- Interacting effectively
- Performance driven
- Problem solving
- Customer Care driven
- Deciding
- Developing vision
- Managing change
- Managing conflicts
- Planning & organizing


All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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