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Product Manager TBR & AG


JobReq ID:  52157
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Madrid, ES


Job Purpose

We are looking for a Product Manager TBR & AG for Bridgestone SWR. This position is located in our Madrid office.


Key Responsibilities 

Product Management

  • Define and implement the TBR/AG product launches and line up substitution in coordination with Pricing team. Coordinate with Sales and Marketing teams actions and events related to it.

  • To manage all the Product related issues: Catalogues, etc.

  • To develop Hero products sales strategy and actions.


Pricing Management

  • Coordinate with Pricing team the strategy and execution of pricing actions to enable achievement of sales and financial targets.


TBR/AG Market Analyses

Coordinate with Business intelligence team in order to have visibility of:

  • Macro environment by brand and segment (Premium, Mid and Budget, Long haul, regional, On/Off, etc) .

  • Demand evolution (new and retread tires).

  • Competitors estimation.

  • End users by segments (large and small fleets).


Net Sales & Units & Budget & Pricing and Gross Profit

  • Establish with BSEU the volume/ OP and net sales according to Company and Market parameters.

  • In coordination with sales and pricing teams, establish and revise commercial conditions among channels, following price harmonization and being aligned to ELP.

  • Develop suitable strategies to achieve desired  product mix.

  • In coordination with Finance Business Partner Commercial BU monitor financial results and suggest measurements to stay on track.


Channel Management

  • Defining proper channel mix to drive Bridgestone to reach Initial Budget/ Review Budget/ Medium term plan.

  • Develop loyalty programs (Bridgestone Partner).


Advertisement and Promotion Management

In coordination with Marketing & Trade Marketing team:

  • Develop the A&P required for the sales and product policy.

  • Advertisement budget Management.

  • Advertisement in Specialist Magazines.

  • Assistant and contact with fairs and congress.

  • Deploy products promotions.


Demand Planning

  • Coordinate with Demand planning specialist the DUMS and period updates.


TBR/AG Sales support, strategy communication, and period updates

  • To supply and support the TBR/AG sales representative with sales and marketing tools and to promote their end user sales activity.

  • Provide sales force with commercial tools to develop the sales activity.


TBR/AG Claim Management

  • Team up with Field Engineer in Product Evaluation and claim handling

  • Reporting to BSEU product power and performance related feedback


Required Capabilities

  • Bachelor's degree

  • Professional experience: Product & Prices & Market & Channel analyst in a Large Company, preferably from Automotive Sector.

  • At least 3-5 years of experience.

  • Languages:

    • High level of English

    • Ability to respond to common inquiries or complaints from customers or members of the business activity.

    • Ability to effectively present information to top management, public groups, and/or boards of directors.

  • Specific behavior / attitudes:

    • Customer Oriented

    • Organization & perspective

    • High accountability, rigorness and Proactivity, teamwork promoter, looking for a balance between requirement and flexibility, effective skills communicator, multi tasketed, well organized & vision for success, approachable.


All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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