Product Manager TBR & AG

Job Purpose

We are looking for a Product Manager TBR & AG for Bridgestone SWR. This position is located in our Madrid office.

Key Responsibilities 

Product Management

• Define and implement the TBR/AG product launches and line up substitution in coordination with Pricing team. Coordinate with Sales and Marketing teams actions and events related to it.

• To manage all the Product related issues: Catalogues, etc.

• To develop Hero products sales strategy and actions.

Pricing Management

• Coordinate with Pricing team the strategy and execution of pricing actions to enable achievement of sales and financial targets.

TBR/AG Market Analyses

Coordinate with Business intelligence team in order to have visibility of:

• Macro environment by brand and segment (Premium, Mid and Budget, Long haul, regional, On/Off, etc) .

• Demand evolution (new and retread tires).

• Competitors estimation.

• End users by segments (large and small fleets).

Net Sales & Units & Budget & Pricing and Gross Profit

• Establish with BSEU the volume/ OP and net sales according to Company and Market parameters.

• In coordination with sales and pricing teams, establish and revise commercial conditions among channels, following price harmonization and being aligned to ELP.

• Develop suitable strategies to achieve desired  product mix.

• In coordination with Finance Business Partner Commercial BU monitor financial results and suggest measurements to stay on track.

Channel Management

• Defining proper channel mix to drive Bridgestone to reach Initial Budget/ Review Budget/ Medium term plan.

• Develop loyalty programs (Bridgestone Partner).

Advertisement and Promotion Management

In coordination with Marketing & Trade Marketing team:

• Develop the A&P required for the sales and product policy.

• Advertisement budget Management.

• Advertisement in Specialist Magazines.

• Assistant and contact with fairs and congress.

• Deploy products promotions.

Demand Planning

• Coordinate with Demand planning specialist the DUMS and period updates.

TBR/AG Sales support, strategy communication, and period updates

• To supply and support the TBR/AG sales representative with sales and marketing tools and to promote their end user sales activity.

• Provide sales force with commercial tools to develop the sales activity.

TBR/AG Claim Management

• Team up with Field Engineer in Product Evaluation and claim handling

• Reporting to BSEU product power and performance related feedback

Required Capabilities

• Bachelor's degree

• Professional experience: Product & Prices & Market & Channel analyst in a Large Company, preferably from Automotive Sector.

• At least 3-5 years of experience.

• Languages:

  • High level of English

  • Ability to respond to common inquiries or complaints from customers or members of the business activity.

  • Ability to effectively present information to top management, public groups, and/or boards of directors.

• Specific behavior / attitudes:

  • Customer Oriented

  • Organization & perspective

  • High accountability, rigorness and Proactivity, teamwork promoter, looking for a balance between requirement and flexibility, effective skills communicator, multi tasketed, well organized & vision for success, approachable.