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Trade Marketing Analyst- Junior


JobReq ID:  51741
Type of work:  On site
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Dubai, AE


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Our company:

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco and Ivory Coast. From these locations BSMEA covers 68 markets through 80 partners.

Role Summary

Based in Dubai for Bridgestone Middle East & Africa (BSMEA), you will develop and implement marketing plans for UAE market to achieve market share and profitability targets. This will include new product launches, overseeing advertising campaigns, events and PR activities plus market research programs, to deliver the regional marketing strategy and overall vision of Bridgestone Middle East & Africa (BSMEA). Understanding & defining growth strategies along with execution across channels to enhance profitability. You will also assume an instrumental role in managing ongoing relationships with external partners, vendors and agencies within UAE.

Utilizing your marketing expertise, you monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to anticipate and identify market opportunities; recommending adjustments to the marketing strategy to meet changing markets conditions. You will also develop excellent cross functional working relationships, particularly within our partners and sales, to ensure the marketing strategies are integrated and maximize opportunities for growth and business value.

Role Requirements:

  • Degree qualified, with a minimum of 5 years’ experience preferably within the tyre industry but not necessarily, the role requires understanding the market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.
  • Experience with Digital Asset Management
  • Knowledge of SEO/SEM, social media, SMS and/or display advertising campaigns is preferred
  • Proficient in English (Arabic an advantage but not requirement)


Trade Marketing & Communications:


Contribute to the creation and execution of the Regional Marketing Plan:


  • Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.
  • Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.
  • Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)
  • Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.


Managing Marketing Budgets:


  • Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.
  • Ensure data integrity (Budget, Committed, Paid) and overall compliance.
  • Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.




  • Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.


Market intelligence:


  • Obtain and develop market intelligence and insights and disseminate across key stakeholders.
  • Partner with the BSMEA Regional Strategic planning functions to develop accurate demand forecasting.




  • Back end of B2B / B2C apps and other specialized digital tools
  • Engaging personality / working closely with key internal and external stakeholders / takes ownership


Role Responsibilities:

  • Creating a trade marketing strategy to enable channel growth and create demand – aligned with overall brand strategy
  • Planning & budgeting and executing of all trade marketing activities across the region – with established KPI’s and ROI’s
  • Managing coop budgets – in line with the plans created and executed
  • Lead endeavors aligned with organizations objectives in digital transformation
  • Plan for Mix improvement – high performance and premium segments (leveraging OE / Car dealer channels)
  • Driving brand awareness and purchase intent across various categories and products
  • Coordinating the creation and delivery of marketing materials and content
  • Reporting on data and industry trends relating to trade categories.
  • Work closely with sales team to map the market & understand respective markets channels, measure channel penetration
  • Analyze sell-in / sell-out / inventory data and propose actions required
  • Reports progress in channel penetration strategies - KPI's: numeric & weighted footprint growth
  • Monitor, report competition activities and propose counter activation plans


Bridgestone BEHAVIORS


Qualified candidates for this important position will therefore need to demonstrate the following:

  • Agility – to work in a matrix and complex environment where change happens at a rapid pace
  • Courage – to share ideas, think out of the box
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role




Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration



All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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