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Retail Manager

Date:  04-Nov-2022

Dubai, AE, 16813

Type of work:  On site

Our Company

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Our Strategic Business Unit


Bridgestone EMEA operates in more than 60 countries and employs over 16,000 employees in its offices and plants:


  • 9 Sales Regions with offices in Birmingham, Warsaw, Paris, Madrid, Milan, Bad Hamburg, Moscow, Johannesburg, and Dubai
  • 14 plants in France (Bethune), Belgium (Lanklaar and Liege), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Port Elizabeth and Brits), Russia (Ulyanovsk) and a joint venture in Turkey (Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D facility in Italy
  • State of the art proving grounds in Italy and Sweden
  • The EMEA headquarters in Zaventem, Belgium.


Our tyres are sold under the Bridgestone, Firestone, Dayton brand for:


  • Consumer / Passenger vehicles
  • Commercial (TBR) vehicles
  • Construction and off-the-road vehicles
  • Tractors and agricultural machinery
  • Motorcycles and scooters
  • Motor sport
  • Aircraft

In addition to our products, we also provide integrated fleet solutions as well as repair and maintenance services through our extensive fleet network.


For more information please visit and To experience more about life at Bridgestone, check out the following link

Role Summary

We are looking for an experienced Retail Manager to lead the retail strategy of 60 across the MEA region.  The ideal candidate will have significant experience of managing a retail network and knowledge of diverse business subjects such as sales, marketing, finance and procurement.  The goal is to support BSMEA partners in the region to manage their retail network as a profitable and sustainable business as well as expand the foot print of the Bridgestone Family Channel network, enhancing brand visibility in the region as well as getting a fair share of the market. The role demands operational experience in managing mobile services and acting as the catalyst to this emerging concept within the Bridgestone partner equity network.  Exposure to ecommerce and digital solutions will be an added advantage that will be essential to onboard Bridgestone partners into the phygital ecosystem.

Main responsibilities & key activities:

Mobility Solutions - Transformation from the Brick & Mortar to Phygital ecosystem

  1. To spearhead the transformation process with the partner equity network by rolling out BS initiatives in mobility solutions and digital commerce
  2. To nurture Mobility solutions MOBOX launched in the region and expand into the new markets.
  3. To develop the go to market approach for the digital commerce project in the region.
  4. To play a key role in the development of EV network in the region and conceptualize the business model that would ensure a revenue stream through monetization of EV charging and EV car servicing. 

Retail Business Consultant to our Partners driving profitable growth in Partner equity

  1. To liaison with partners and understand the pain points and challenges of the partner retail network and offer practical and solutions to turnaround non profitable store to profitable and sustainable point of sales. 
  2. Conducts audits and evaluations at the stores on the customer journey and process and procedures to ensure that partner network is customer centric and offers a delightful customer experience.
  3. Analysis of Sales reports and work hand in hand with partners to make the transformation from a tire centric business to diversified portfolio of products and services increasing the revenue stream and adding to the bottom line.
  4. Analysis of Financial statements and guide partners on areas of improvement by deep diving into margins, opex and opportunity of rebates through centralized procurement

Expanding the Retail Footprint for Bridgestone:

  1. To liaison with BS team and partners in the region and identify white spots in the territory and recommend potential pockets to expand the footprint in the region.
  2. To evaluate the proposal put forward, evaluate the in house share for BS and share of HRD and HRD+ and  approve the recommendations into the BS Family Channel. 
  3. To monitor the progress of the Family Channel projects in terms of adherence to Brand guidelines, budgets and audits and ensure payments are effected as per the MOU.
  4. To keep a tight leash on the OPEX of the PBU and manage the projects well within the approved budgets.

As the Catalyst promoting Remote Services

  1. To motivate partners in offering remote services to customers – through pick and drop services or through mobile services vans.
  2. To guide partners on the selection of equipment, vehicle and layout for the mobile service van and operational guidelines to run the mobile service van efficiently.
  3. To offer the best practices to make mobile service van operations of partners a successful and sustainable business model



Bridgestone Behaviors:

Qualified candidates need to demonstrate the following behaviors:

  • Agility – to work in a matrix, complex and fast paced environment.
  • Courage – to share ideas, challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).


Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboratio




Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business. We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success

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