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Channel and Trade Marketing Manager -Gulf


JobReq ID:  52301
Type of work:  On site
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Dubai, AE


Our Company:
Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.


Role Summary:

Based in Dubai, Channel and Trade Marketing Manager - Gulf for Bridgestone Middle East & Africa (BSMEA), reporting into the  Branch Manager Gulf. You will develop and implement marketing and sales plans and analysis for Gulf  market to achieve market share and profitability targets




Trade Marketing & Communications:

Contribute to the creation and execution of the Regional Marketing Plan:

  • Understand market and end-user needs in conjunction with the Regional Marketing teams within BSMEA and Distribution Partners to develop, enhance and implement marketing strategies and campaigns.
  • Collaborate with cross functional teams to lead Activations, Sell-out campaigns, Sponsorships, Events, Tactical Campaigns, Product Launches and Marketing Tools.
  • Develop the timelines for execution of aligned marketing plans and manage the full year marketing calendar within designated markets.
  • Manage and execute key activations / campaigns in strategic markets (Events, PR, CSR etc.)
  • Work in conjunction with regional BSMEA functions and partners to ensure full alignment and clear communication across all stakeholders.


               Managing Marketing Budgets:

  • Lead the follow-up upon market specific executions, activities and related expenditures as per the marketing plan.
  • Ensure data integrity (Budget, Committed, Paid) and overall compliance.
  • Working closely with regional communication teams to ensure all success stories, best practices are shared and deployed.


        Sales and Data Analysis:

Collecting monthly sell out data from sales team and generating the sell out forecast as well as contingency plans with local teams.

Management of market back sell out positioning per market and per channel: Build together with the sales systematic collection and review of market back information and align with related parties on positioning per market and per channel as per our company strategy.

  • Organize monthly business reviews  with partners IBRM (internal & external)
  • Responsible for integrity of data shared with different functions of the branch
  • Analyzing sales results and suggesting collective actions or new initiatives.
  • Handling sales incentive program for partners



  • Support the development of retail network in combination with regional BSMEA teams and partners. Seek and deploy market specific initiatives to deliver sustainable business value.


              Market intelligence:

  • Obtain and develop market intelligence and insights and disseminate across key stakeholders.
  • Transfer data into decisive actions and drive and follow up implementation together with the related sales team and partner.
  • Provide outstanding market report to Partners and teams driving efforts towards right products and channels while securing Bridgestone’s strategy.
  • Partner with the BSMEA Regional Strategic planning functions to develop accurate sell out forecasting.

               Channel Management:

  • Develop and execute, together with the local sales team and partner,  channel sales strategies to achieve sales targets and revenue goals.
  • Identify and recruit new channel partners to expand market reach and penetration. (Digital, OE, Retailers, Fleets …)
  • Build and maintain strong relationships with existing channel partners, providing support, training, and resources as needed.
  • Collaborate with internal teams, including sales, marketing, and product development, to ensure alignment and support for channel initiatives.
  • Monitor market trends, competitor activities, and customer feedback to identify opportunities and threats in the market.
  • Analyze sales data and performance metrics to track progress against targets and identify areas for improvement.
  • Set up an environment to become partner of choice for channel leaders.


Required Qualifications:

  • Degree qualified.
  • Possess a minimum of 10 years of combined marketing and sales preferably in tire, automotive, industrial or comparable  B2B industries or sectors.
  • Strong data analysis and numeric skills, attention to details and holistic approach of business (price, volume, mix, brand)..
  • You will have a proven track record of developing innovative and revenue generating trade marketing solutions, have a proactive approach and a passion for the automotive and mobility solutions sector and a competence in promoting premium brands and products in a very competitive environment.
  • Understanding of market pricing dynamics, and strong background in market intelligence and effective usage of both market and research data.
  • Experience in managing omnichannel approach is a must.
  • Prior experience within a multinational is beneficial however, familiarity with working in a matrix environment and within a distributor business model is essential.Presentation skills with excellent knowledge of MS office and PowerPoint.
  • Exceptional communication skills in English  you will be able to develop compelling narratives across a broad range of markets.


           Bridgestone Behaviours:

              Qualified candidates need to demonstrate the following behaviors:

  • Agility – to work in a matrix, complex and fast paced environment.
  • Courage – to share ideas, challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter)


Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision: Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration




All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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