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Area Sales Manager- Consumer


JobReq ID:  51728
Type of work:  On site
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Dubai, AE


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Our Company

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco , Kenya and Ivory Coast. From these locations BSMEA covers 68 markets through 80 partners.

Role Summary

The Area Sales Manager – Consumer will report to the Sales Manager -Consumer .The Area Sales Manager is primarily responsible for handling distributers and customers in designated markets.  This is a regional role, based in Dubai, interacting with our entities based in Middle East, and Africa.

The Area Sales Manager is responsible for setting and executing the marketing sales plan and targets, in line with the Bridgestone Group core values.  They take full ownership of their territory in regards to knowing the market channels, the competition and relevant pricing of the product.


Main responsibilities

  • Client relationship
    • Managing our distributor senior Management and Sales Staff.
    • Key account management.
    • Ensuring optimization of profitability for the distributors and BSMEA.
  • Supply chain interaction
    • Responsible for interacting with the supply chain to ensure smooth flow of supply (over 1,000 SKUs).
    • Ensure the premium image of the brand is consistently portrayed.
  • Strategic Enhancements
    • Managing and reporting on daily operational issues.
    • Responsible for improving the strategic mix and
    • Strive to enhance the approach to market, in line with Bridgestone’s high standards.
    • Responsible for ensuring Bridgestone MEA strategy and vision is deployed and shared effectively.
    • Managing Marketing activities and calendar, and plan along with the budget with the central Marketing team.


Key Activities

  • Contribute to market share and profitability and ensure Bridgestone, Firestone and secondary Brand presence in the markets.
  • Conduct market intelligence and performance review of distributors. Execute strategic action plans based on results.
  • Liaise with and build effective relationships with the channels, mix, fleets, and key decision makers within these areas.
  • Manage, through reports and team meetings, all internal stakeholders.
  • Thorough understanding of price position and profitability among all markets covered by BSMEA.
  • Responsible for internal coordination and further enhancement of stock optimization.
  • Work with the distributor to co-ordinate and conduct effective and timely promotions.
  • Work with the distributor on the monthly orders and forecast.
  • Management of effective utilization of advertisement subsidy.
  • Manage, to be a business consultant for our distributors.


Requirements for the role

  • Candidates will be required to demonstrate and role model the following Bridgestone Values
    • Agility – to work in a matrix, complex and fast paced environment
    • Courage – to share ideas, challenge the status quo.
    • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter)
  • Bachelors or Masters level qualification in Business, Finance, Operations or similar field.
  • Experience in the tyre industry in GCC essential.
  • 3 years’ of experience in similar field.
  • Proficient in MS Excel.
  • Effective team player.
  • Strategic problem solver.
  • Sales focused and results orientated.
  • Great negotiation skills.
  • Excellent written and verbal English essential, Arabic a benefit.












All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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