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Digital Marketing Analyst - B2B Platforms

Date:  13-May-2022

DUBAI, United Arab Emirates

Type of work: 

Our Company:

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.


Our Strategic Business Unit

Bridgestone EMEA operates in more than 60 countries and employs over 16,000 employees in its offices and plants:


  • 9 Sales Regions with offices in Birmingham, Warsaw, Paris, Madrid, Milan, Bad Hamburg, Moscow, Johannesburg, and Dubai
  • 14 plants in France (Bethune), Belgium (Lanklaar and Liege), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Port Elizabeth and Brits), Russia (Ulyanovsk) and a joint venture in Turkey (Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D facility in Italy
  • State of the art proving grounds in Italy and Sweden
  • The EMEA headquarters in Zaventem, Belgium.


Our tyres are sold under the Bridgestone, Firestone, Dayton brand for:


  • Consumer / Passenger vehicles
  • Commercial (TBR) vehicles
  • Construction and off-the-road vehicles
  • Tractors and agricultural machinery
  • Motorcycles and scooters
  • Motor sport
  • Aircraft

In addition to our products, we also provide integrated fleet solutions as well as repair and maintenance services through our extensive fleet network.


For more information please visit and To experience more about life at Bridgestone, check out the following link

Role Summary:

Bridgestone Middle East & Africa is looking for a Digital Marketing Analyst - B2B Platforms to join Bridgestone Middle East and Africa (BSMEA),  reporting to Communications & Trade Marketing Manager.  In your role you will develop BSMEA Strategy and Digital Operations within the B2B and B2C Framework to optimize the image of the brand and to contribute to growth in the region.

The successful candidate will also be responsible for managing internal training activities within BSMEA locations in the United Arab Emirates, Saudi Arabia, Egypt, Jordan, Morocco and Ivory Coast.


Role Requirements:

Degree qualified in Marketing or equivalent with a minimum of 3-5 years’ experience within the tyre, automotive or related industries in MEA region

 The role requires strong digital world and excellent interpersonal skills, both written and verbal.  You must demonstrate responsiveness, flexibility and agility and be proactive and be able to foster long- term collaborative relationships with both our partners and colleagues, you will thrive within a multicultural matrix environment working across diverse markets. 

Fluency in Arabic & French would be an  advantage.


Main responsibilities:

  • To develop, manage and optimize the digital ecosystem within the region: websites, end-consumer sell out tools, B2B loyalty programs
  • To provide and implement a digital plan – within guidelines and BSMEA objectives, with pre-aligned KPI’s
  • To support sales for optimizing the business through growth is existing and new channels (retail / OE / online)
  • To maintain (on existing) and develop (new) B2B engagement through innovative digital tools
  • To manage, track and report on all digital assets deployment based on the roadmap
  • To manage strong and close relationships with all internal (all functions and branches, EU central digital team), and external (agencies, partners, customers, end-consumers) stakeholders
  • To manage agencies 360 – from briefing, execution and evaluation
  • Responsible to communicate all Bridgestone ‘Solutions’ assets through various channels / stakeholders


Bridgestone Behaviors:

  • Agility – to work in a matrix, complex and fast paced environment.
  • Courage – to share ideas, challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).



  • Establishes strategic direction and effectively communicates the vision: Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others: Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture: Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind: Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence: Recognizes one’s personal strengths,

weaknesses, opportunities, and limits. Understands emotions and their effects

  • Intellectually curious in support of learning agility: Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application


  • Embraces and leads change and innovation: Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent: Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration




Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business. We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success.

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