Retail Products & Services Manager EMEA

Job Purpose

Enhance the business diversification in Bridgestone Retail through the introduction of new services and the implementation in full EMEA network of vehicle maintenance (beyond tyres)

Re-assess & contribute to the implementation of the Car Maintenance strategy with the support of local experts, enhancing our current positioning in line with EMEA Retail vision and Go-To-Market plans by country.

Forsee an adequate plan by country with 360° approach including:

• Study of the market potentials, competitors positioning and legal framework to properly introduce and manage maintenance/service operations in BS equities and franchisee.
•  Analyze local needs in terms of training, technical supports, certifications in order to accelerate the business diversification and concretely support the local organization in developing the needed activities.
• Understand the business model and prepare a solid business case for the introduction/enhancement of services  (P&L, ROI, …).
• Develop CVI offer (Complete vehicle Inspection) in all countries as the best offer to increase the revenues as well as customer satisfaction and loyalty.
• Work closely with Pricing department (Local and central) to assess and improve pricing management of parts and services related to parts.
• Collaborate with Marketing department to define and adequate plan to support the communication and promotion of mechanical services by country.
• Forsee an adequate procurement strategy as far as parts and equipments are concerned working closely with procurement team. Make sure that in each country we have right suppliers/tools and technical. information in order to be able to sell non tyre products.
• Collaborate with Fleet department to introduce Parts management in our Fleet contracts.
• Work closely with USA (West team) in order to take into account all the West guidelines in terms of strategy on business diversification (cvi, service ratio,…).
• Define and Monitor a set of kpis to drive, steer the results and take any corrective decision/action.
• Ensure Parts Product & Service Mix supporting the profit generation and net sales growth  with both strategic and tactical plans in collaboration with local entities..

Main Responsibilities

• Assess each country vehicle maintenance market with prioritizing most relevant market for Bridgestone retail by working closely with local category managers/procurement/pricing  to understand as well trends and needs.
• Develop Go to market strategy, aligned with Retail Vision , as far as business diversification/maintenance of vehicle is concerned.
• Support the Implementation of the maintenance activity according with retail strategy, in pre-defined countries with 360 approach:
  1. Business model and business case preparation.
  2. Legal & Safety framework (certification and all burocratic aspects, pos equipments,… ).
  3. Training plan and Sales Pitch.
  4. Marketing offer, trade and consumer marketing plan.
  5. Technical database offer (catalogue, timings,..).
  6. Tools for ordering non tyres products (autoprocure, external platform, access to technical db).
  7. Kpi’s dashboard with detailed follow up.

• Ensure a strong focus on “fast fit evolution” strategy and implementation, with priority on franchising countries.
• Coach and train local retail organization; develop internal competences and knowledge on different levels. Facilitate maintenance activities understanding for other functions, as well as value for Dealer (franchisee).
• Keep high focus and be very close to market reality visiting local hq, dealers and partners /suppliers.
• Promote and reinforce a culture of innovation, creativity and continuous improvement favorizing best practices sharing among countries.

Requirements

• University Degree with the major in Economics / Marketing / Management Engineering / Data science / Other relevant unless covered by strong experience & expertise.
• Strong automotive market dynamics knowledge and retail business knowledge, better if coming from autorepair (Fast Fit/auto centers networks)
• Advanced analytical skills - Precise and rigorous with high attention to details.
• Able to support strategic view creation and to translate in concrete action planning.
• Proactive, with full ownership, able to deal properly with senior management locally and at EMIA level.
• Effective Presentation skills to present at different level of Management.
• Innovative, project management skills
• People management, Teamwork and Organizational skills.
• IT Skills
  • Office, in particular Powerpoint + Excel: advanced level
  • Capability to handle different DB, System & Software
  • Digital competencies: good level
• Languages
  • English: fluent
  • Any other EU language is a plus (French)
• Experience:
  • The ideal candidate has 5-10 years’ experience minimum, preferably in industry of vehicle maintenance. This is a very big advantage for a candidate.
  • Strong analytical skills together with ability to think strategically. Effective interaction and communication. Good potential for future roles within the Group.
• Additional Informations:
  • Number of direct reports: 0.
  • Type of Business in scope: all company products: vehicle maintenance services & mobility solutions.
  • ​​​​​​​Willing to travel from time to time within Europe.