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Brand Activation & Sponsoring Manager


JobReq ID:  48752
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Zaventem, BE


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.




Grow the Bridgestone brand is one of our key strategic priorities at Group level.  One of the major pillar to work on it is our Brand activation which is today focusing on our Olympic Partnership.

The overall responsibility of the Brand Activation & Sponsoring Manager is to manage some of the Brand activation projects on the Brand Bridgestone and, with the support of the Head of Brand Activation & Sponsoring, to achieve the overall targets of implementing a comprehensive and integrated pan-EMIA (focus on Europe) Brand Activation and Sponsoring strategy based currently on the Global partnership with the Olympic Games, to support the BSEMIA group/regions in their overall MTP target achievement by implementing the tools and platforms selected.

In the perspective of Paris 2024 where BSEMIA is leading the Worldwide Games Operation, we are looking to replace one of the 2 Brand Activation & Sponsoring Manager.


It’s the job holders responsibility to be able to work independently on the given tasks and has the skills to interact with all stakeholders to maximize the output with a minimum of resources.




  • Global Platforms: Olympic TOP Partnership & Paris 2024 (50%)
    • Manage the European brand Campaign per Region and follow up on the day-to-day activities.  This includes the local set up of the defined programs as well as coordinating  the activities within the various departments in the HQ. 
    • Manage the regions to leverage our Olympic activation efficiently and further build our campaign.  
    • Manage the approval process between BS & IOC.
    • In the context of Paris 2024, be an active member of the activation plan (e.g.: Employees Engagement program)


  • European Platforms: B-Olympic Plartform (35%)
    • Develop with our agency the internal employee platform promoting an healthy and active lifestyle and manage its roll-out with all the EMIA regions.


  • Budget Control (5%)
    • Manage and keep track of the Brand Activation & Sponsoring budget, including timely reporting and pro-active steering where possible


  • Agencies & Bridgestone regions Management (10%)
    • Coordinate multiple agencies or Bridgestone Regions to achieve smooth, on-time and on-budget implementation tasks/projects.
    • Agency scope includes: content production, content and data input, copywriting, translations, web development, budget negotiation.
    • Bridgestone countries includes: brand activation programs, communication and field development, budget alignment.




  • Bachelor or Master in Marketing, Communication, Events, Advertising,Media
  • Minimum of 5 years of relevant professional experience in marketing/communication/Sponsorship
  • English: Excellent written and spoken English, other languages are an advantage (especially French)
  • Overall: Team Player, Adaptable, Flexible, Creative, Patient, Service minded, Taking Ownership
  • Excellent communication and presentation skills, both written and spoken
  • Influence people
  • Strong planning & organizational skills (structured and rigorous)
  • Proven project management skills (ability to work on several topics in parallel)
  • Able to work under pressure
  • Strong focus on problem solving, troubleshooting, solutions orientated
  • Analytical, attention to details
  • Good knowledge of the necessary computer applications (Microsoft Office) and the up-to-date with trends in the area of sponsoring




All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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