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Sales Representative Truck

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Date: May 3, 2021

Location: ZAVENTEM, Belgium

Company: Bridgestone Europe NV/SA

Our company

Tokyo-based Bridgestone Corporation is one of the leading tire and other rubber products producers. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Facilities & Resources

Bridgestone EMIA (Europe/ Middle-East/ India and Africa and CIS) operates in more than 60 countries and employs over 16,000 employees in its offices and plants:

  • 9 Sales Regions with offices in Birmingham, Warsaw, Paris, Madrid, Milan, Bad Hamburg, Moscow, Johannesburg, and Dubai
  • 14 plants in France (Bethune), Belgium (Lanklaar), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Brits), Russia (Ulyanovsk) and a joint venture in Turkey ( Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D facility in Italy
  • 2 State of the art proving grounds in Italy and Sweden
  • The EMIA headquarters in Zaventem, Belgium.

Sales & Products

  • With its leading materials technology, the company focuses on high-performance tyres:
    A major supplier of original equipment to car manufacturers (including VW/Audi  group, BMW, Mercedes, General Motors, Toyota, Nissan- Renault, etc.)
  • A pioneer in Run-Flat Technology tyres and major supplier to car manufacturers
  • A leading manufacturer in the agricultural market
  • A leading manufacturer in the motorcycle market
  • A leading brand in the truck & bus replacement market and a leading supplier to Truck vehicle manufacturers (Mercedes, Renault, Volvo, Scania, MAN, DAF, Iveco, etc.)

 Our tyres are sold under the Bridgestone, Firestone, Dayton and other brand names for:

  • Passenger cars, 4x4 vehicles
  • Trucks and buses
  • All types of commercial, construction and off-the-road vehicles
  • Tractors and agricultural machines
  • Motorcycles and scooters
  • Motor sport
  • Aircraft

In addition to our Products, we also provide integrated fleet solutions as well as repair and maintenance services through our extensive tire dealer network.

For more information on our company please visit www.bridgestone.com and www.bridgestone.eu. To experience more about life at Bridgestone, check out the following link http://www.bridgestonenewsroom.eu/

Bridgestone EMIA, Belgium and Luxembourg Sales Division

Part of Bridgestone Region West (France, the Netherlands, Belgium and Luxembourg) and which is organized as a part of Commercial Benelux. 

Join our team of about 50 people in Benelux.


Job purpose

  • Responsible for all sales activities towards assigned accounts or region.  Wallonia and GDL.
  • Responsible for the sales of our truck tires towards tire dealers and fleets
  • Manage quality and consistency of product and service delivery.
  • Manage & develop bigger customers with a higher potential.
  • Work closely with the other departments to offer the best service to our customers

Main responsibilities / Key result areas :


    • Obtain sales target
    • Develop sales at current customers (tire dealers, truck dealers and fleets)
    • Assist the sales force of our dealers in sales of our tires
    • Increase controlled fleet business via indirect and direct fleet deals
    • Big focus on sales of our retread offer (Bandag) to dealers and fleets
    • Increase link with our Bandag Franchisee partners
    • Improve brand mix
    • Identify and resolve client concerns


Customer relations

  • Visit existing customers on a regular base in a defined area in order to sell and promote our products
  • Together with Finance department follow up credit issues with customers
  • Identify prospects and set up a visit plan
  • Establish long term relationships with key customers

Systems / Technical follow-up

  • Demonstrate the benefits of our IT fleet systems to customers
  • Follow-up our tire performance at fleets to convince them of our quality
  • Help inspect tires and vehicles at selected fleets, often together with our Technical Consultants


Communication internal/external

  • gather market information and communicate towards sales manager
  • close contact with the other members of the Truck tire sales team
  • helping colleagues of the other Commercial tires (Agriculture and Off Th Road/ Industry) as well as Consumer (car, van and motorcycle tires)
  • attend sales meetings in order to discuss results and strategies
  • communicate new product and service opportunities, special developments, information or feedback gathered through field activity to appropriate company staff
  • close contact with sales desk (orderdesk) , sales administration and Finance.
  • Tight collaboration with our Fleet Admin team
  • In the field collaboration with our colleagues from Webfleet


Marketing & promotion

  • support promotions, campaigns, events and incentives
  • attend trade fairs and open house events at customers
  • train tire dealers and fleets on products and systems
  • communication with marketing department



Bridgestone BEHAVIORS

 Qualified candidates for this important position will therefore need to demonstrate the following:

  • Agility – to work in a matrix and complex environment where change happens at a rapid pace
  • Courage – to share ideas, think out of the box
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization



Required capabilities & experience


  • Education: Higher education
  • Professional experience within the automotive or a related relevant industry as a 1st working experience
  • A first experience in a position as sales representative or a related commercial role
  • Strong communication skills, commercial & social skills
  • Good negotiator
  • Long term relationship builder
  • Good organizing skills (planning, administration)
  • Profit driven
  • Gives proof of autonomy & initiative
  • Customer focused
  • Proactive & hands-on
  • Excellent level of French (all customer communication will be in French, both verbally and written)
  • Good knowledge of English (all internal communication and towards headquarter is in English)
  • Good knowledge of Dutch is a big plus, since many colleagues are Flemish and Dutch
  • Good knowledge of MS Office applications