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Retail Marketing Trainee

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Date: 08-Jun-2021

Location: ZAVENTEM, Belgium

Company: Bridgestone Europe NV/SA

 

 

Retail Marketing trainee

 

Our company

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

 

Facilities & Resources

Bridgestone EMEA operates in more than 60 countries and employs over 16,000 employees in its offices and plants:

  • 9 Sales Regions with offices in Birmingham, Warsaw, Paris, Madrid, Milan, Bad Hamburg, Moscow, Johannesburg, and Dubai
  • 14 plants in France (Bethune), Belgium (Lanklaar and Liege), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Port Elizabeth and Brits), Russia (Ulyanovsk) and a joint venture in Turkey ( Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D facility in Italy
  • A state of the art proving grounds in Italy and Sweden
  • The EMEA headquarters in Zaventem, Belgium.

 

Sales & Products

 

  • With its leading materials technology, the company focuses on high-performance tyres:
    A major supplier of original equipment to car manufacturers (including VW/Audi 

group, BMW, Mercedes, General Motors, Toyota, Nissen- Renault, etc.)

  • A pioneer in Run-Flat Technology tyres and major supplier to car manufacturers
  • A leading manufacturer in the agricultural market
  • A leading manufacturer in the motorcycle market
  • A leading brand in the truck & bus replacement market and a leading supplier to vehicle

manufacturers (Mercedes, Renault, Volvo, Scania, MAN, DAF, Iveco, etc.)

 

Our tyres are sold under the Bridgestone, Firestone, Dayton and other brand names for:
 

  • Passenger cars, 4x4 vehicles
  • Trucks and buses
  • All types of commercial, construction and off-the-road vehicles
  • Tractors and agricultural machinery
  • Motorcycles and scooters
  • Motor sport
  • Aircraft

 

In addition to our Products, we also provide integrated fleet solutions as well as repair and maintenance services through our extensive fleet network.

For more information on our company please visit www.bridgestone.com and www.bridgestone.eu. To experience more about life at Bridgestone, check out the following link http://www.bridgestonenewsroom.eu/

 

Job purpose

This is a very interesting assignment with a mix of analytical, communication & digital responsibilities. You will be involved in many different topics corresponding the most recent marketing trends to learn. You will need to manage and analyze market data, trends and dashboards supporting business decision-making process. Being a part of EMEA headquarters will require from you to be in contact with different countries and manage big amounts of data and information.

 

Main responsibilities

Market Intelligence

  • Support with market data analysis and varied market research projects & tools (incl. e-reputation, Google Analytics and others).
  • Preparation of market analysis reports and presentations.
  • Analysis and reports of the website performance and digital marketing.
  • Dashboard management: input, tracking countries, support, reporting.

 

Brand & Communication

  • Digital Dealer Convention : support with the agency to prepare the theme and the event itself.
  • Merchandising platform: monthly reporting & support with the provider management.
  • Support in management of internal platforms like Sharepoint.
  • Support with Internal Communications and asset Library management.

 

Bridgestone BEHAVIORS

 

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Agility – to work in a matrix and complex environment where change happens at a rapid pace
  • Courage – to share ideas, think out of the box
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role

 

Bridgestone LEADERSHIP ESSENCE

 

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration

 

Required capabilities

  • Be able to manage different topics with the same attention to details and to deliver on time.
  • Have strong communication skills (will have to work with different profiles inside and outside the organization)
  • Creativity to drive improvements in the way things are done today
  • Be curious & ready to do the extra mile
  • Have excellent digital skills
  • Excellent power point skills to make professional & modern presentations
  • Very good spoken and written English (any other language will be an asset)

 

Experience

  • Have Marketing or Business background
  • Experience with digital tools like Google Analytics, Google Console, Social Studio, etc. is a plus.
  • eligible to work full-time 
  • eligible to work in Belgium

 

Practical information:

  • Internship duration of 6 months
  • start date: as of 26th of July

 

 

Disclaimer

Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level.  This is key for our people to show a passion for excellence for improving society connected to the world in which we live.  Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business.  We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success.