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Commercial Business Consultant

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Date: 16-Nov-2021

Location: WARWICK, United Kingdom

Company: Bridgestone Europe NV/SA





Commercial Business Consultant


Position Snapshot

  • Type of Contract: Permanent/ temporary/internship
  • Full-time/Part Time
  • Location:


The Company:

Bridgestone in Europe, Russia, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.



Bridgestone EMIA


In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Commercial Business Consultant


  • Type of Contract: Permanent
  • Full-time
  • Location: Midlands and North West



Our company

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Facilities & Resources

Bridgestone EMEA operates in more than 60 countries and employs over 18,2000 employees in its offices and plants:

  • 14 plants in France (Bethune), Belgium (Lanklaar and Liege), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Port Elizabeth and Brits), Russia (Ulyanovsk) and a joint venture in Turkey ( Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D and testing facility in Italy
  • A state of the art proving ground in Italy
  • The EMEA headquarters in Zaventem, Belgium.

Sales & Products


  • With its leading tyre technology, the company focuses on high-performance tyres:
    A major supplier of original equipment to car manufacturers (including Porsche, VW 

group, Ford group, BMW, Mercedes, General Motors, Peugeot, Citroën, Renault, Toyota

and Fiat group, etc.)

  • A pioneer in Run-Flat Technology tyres and major supplier to car manufacturers
  • A leading manufacturer in the agricultural market (Firestone brand)
  • A leading manufacturer in the motorcycle market
  • A leading brand in the truck & bus replacement market and a leading supplier to vehicle

manufacturers (Mercedes, Renault, Volvo, Scania, MAN, DAF, Iveco, etc.)

Our tyres are sold under the Bridgestone, Firestone, Dayton and other brand names for:

  • Passenger cars, 4x4 vehicles
  • Trucks and buses
  • All types of commercial, construction and off-the-road vehicles
  • Tractors and agricultural machinery
  • Motorcycles and scooters
  • Motor sport
  • Aircraft

For more information on our company please visit www.bridgestone.com and www.bridgestone.eu. To experience more about life at Bridgestone, check out the following link http://www.bridgestonenewsroom.eu/


Job Purpose

We are looking for a  Commercial Business Consultant reporting directly to the Commercial Sales Manager. This is a regional role, based in the Midlands/North West.

To take responsibility for the management of your designated sales area:  Securing and managing all aspects of sales and after-sales directly to our Bridgestone partners.  Managing sales to existing and prospective independent commercial truck service providers.   Securing, managing and growing a portfolio of local and regional fleet business.  Liaising with Bridgestone partners (and independent commercial tyre service providers) in conjunction with local and regional fleets in order to maintain and grow indirect fleet business.   Creating and maintaining a relationship with vehicle dealerships on the area in order to secure local knowledge of fleets with new vehicles.   Working with our Bandag franchise partners to facilitate and support new business.   Develop new business following our VSS (Value solution selling) methods and building the Bridgestone Total Tyre Care concept.  To ensure support and guidance to Bridgestone Partners in relation to managed fleet business ensuring full use of reporting suites within TTM.

Main Responsibilities:

  • To gain a full knowledge of the business of existing and potential Bridgestone Partners and that of any commercial truck service providers businesses within your area. 


  • To ensure that existing Bridgestone partner accounts have an up to date, signed, policy document in place which details current agreed target levels.  To ensure documentation is provided listing dealer discount terms, rebates and agreed support.   


  • To ensure the achievement of all individual Bridgestone partners and independent dealers unit targets on both TBR New and Retread products for each given quarter and full year.    To closely monitor and feedback results vs targets to dealers at regular intervals throughout each quarter period. 


  • To ensure our Bridgestone Partners have up to date price lists, product brochures, training material and information, details of support packages, both at HO and salesman level.


  • To actively sell our full product and support package range, fully understanding and selling on the features, advantages, and benefits of the product.  To sell ‘Bridgestone Total Tyre Care’ values and concepts together with long term benefit of our products.   To use promotions, marketing aids and brand support material to increase sales activity.  To be pro-active in suggesting relevant promotions and incentives to line manager, ensuring a justification relating to increased business to be gained.


  • To gain market and competitor information ensuring updates are sent to line manager and marketing.


  • To actively identify and target specific local / regional fleet business with each Bridgestone partner in order to grow our fleet presence and our in-house share with BP’s.


  •  To actively monitor, control and take responsibility for a customer’s credit position. To liaise with Credit Control and manage invoice queries/potential late payments/bad debts.


  • To capture all calls and complete record cards in our Salesbridge system ensuring weekly plans are updated into the system by close of play on the Friday before next working week.  To ensure all completed calls are closed in Salesbridge no later than 7 days after completed call. 


  • To undertake fleet checks and audits where needed to gain vital in-house fleet data in order to understand the current policy and maintenance of the fleet/prospect fleet.   To use the results to showcase our in-depth fleet audits and gain test and evaluation fitments.  Ultimately proving the performance of our product vs the competitor/existing brand.


  • To ensure capture of ALL existing and prospect fleet details in our Toolbox system and ensure contribution to the database relating to evaluating and monitoring.   To capture fleet inspections and updates.


  • To organize, host and present at days/evenings arranged with Bridgestone partners displaying relevant new products, promotions etc. to impart detail and gain additional business.     To take part in exhibitions and shows as and when required.


  • To attend all relevant Sales meetings. To work as a part of the team and contribute to the effectiveness of your team as a whole. 


  • To develop and maintain good working relationships within all key departments of Bridgestone Head Office.


  • To work with and support Field Engineering, specifically in relation to tyre monitoring ensuring valuable data is shared.


  • Any additional Ad-hoc duties and activities as and when required.


  • Time split guidelines for working activities:


Customer Visits:                     60%*                   * Split 60% fleet / 40% dealer

Travel                                       20%

Internal meetings                   5%

Internal training                      5%

Administration*                     10%                     *Includes Salesbridge, Toolbox, customer sales reports & updates, fleet quotations and presentation prep, e mails, reports and admin required for line manager, expenses,              



Required Capabilities and experience:

  • Strong values in line with Bridgestone’s behavioral expectations (= Involvement, Commitment, Ownership, Teamwork, & Flexibility )
  • Preferable to have a minimum of 3 year’s experience in the tyre trade.
  • Preferable to have a minimum 2 years Account Management.
  • To have good IT skills - especially using, Excel and PowerPoint.
  • To have excellent administration and communication skills
  • Able to work some weekends and to be prepared for occasional overnight stays.
  • To have the ability to prioritise work and be able to work effectively under pressure
  • Valid driving licence.
  • Involvement, Commitment, Ownership, Team player, Flexibility, Motivated, ‘can do’ Attitude and Enthusiasm.



If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!


Process Next Steps: All applications will be reviewed. Our HR team will contact those applicants who we would like to invite for the next stage of the recruitment process.


Please don’t hesitate and apply at https://careers.bridgestone-emea.com/

We are looking forward to hearing from you!

You can learn more about our Group and reasons to join us on


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Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.