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Marketing East Countries

Date:  23-Jun-2022


Type of work:  Hybrid





Marketing East Countries


Position Snapshot

  • Type of Contract: Permanent
  • Full-time
  • Location: Vimercate (MB)


The Company:

Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.



Bridgestone EMIA


In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Marketing East countries - SOR

The resource is responsible to define the Go To Market strategy for all Bridgestone products, services and solutions in all Non Italy BSSOR countries (ADRIA, ROM, BUL, CYPRUS & MALTA), in collaboration with sales and retail team. He/She coordinate the implementation of Bridgestone strategy in Greece along with our exclusive dealer.

He/She also responsible of setting up the communication strategy and coordinate media plans established in collaboration with our partner agencies.

It is therefore a Key role in order to deploy Bridgestone Value proposition through affiliation program set-up, digital tools implementation, marketing activities coordination with the clear target to increase our penetration in those markets and improve our premium sales.


Main responsibilities

  • Design and implement, with the support of the local organization, the value proposition by channel (Retail, Wholesale, Car Dealer, Fleets…) to meet our customer needs in all markets/business and in coherence with BS framework strategy:
    • Collaborate with First Stop department in order to deploy the FST strategy in all EAST countries with focus on Romania market
    • Support and improve Value Proposition of Bridgestone Partner Commercial Network on Romania, Bulgaria and ADRIA
    • Continue to implement the Value Proposition and support the recruiting phase of Bridgestone Partner Consumer Network in Romania;
    • Manage Area Bridgestone program in Romania, AB portal updates and data integration with our key wholesalers . Scout and develop new possible partnership in all Balcan Area with the support of Sales Team
  • Support the Retail expansion through management of Synergic/Multiyear approaches focused on premium customers
  • Being the Business Partner for local Sales colleagues as far as marketing activities are concerned
  • Visit Regularly key customers together with Sales Team to present BS strategies and marketing plans
  • Coordinate with Sales team the organization of local events/fairs and business workshops with customers
  • Implement the Brand strategy as per HQ guidelines and in coordination with SOR Brand Marketing Team, in all relevant markets: media plans, social media activities, digital marketing activities, including interactions with local Media Agencies
  • Control/update of Marketing Budget expenses (A&P, NSD, Meetings, Outside services) for all our Region. (Key Contact person for Finance Dept)



  • Degree in Economics, Marketing, Management Engineering
  • Analytical mindset is a must
  • Communication and presentation skills
  • Business acumen is key
  • IT literacy:

Excel & Powerpoint proven advanced level

BI knowledge is a plus but not mandatory

  • Languages:

English proficiency is mandatory

Italian native is mandatory

  • Experience

About 5-6 years of overall experience in multinational or structured organization and matrix environment from Automotive, Spare Parts, Consumer Goods, Consumer Electronics as preference.


With equal competencies, being recognized as matching the requirements of Law 68/99 will be considered a plus (both art. 1  and art. 18).



If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!


Process Next Steps: All applications will be reviewed. Our HR team will contact those applicants who we would like to invite for the next stage of the recruitment process.


Please don’t hesitate and apply at

We are looking forward to hearing from you!

You can learn more about our Group and reasons to join us on

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Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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