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Event Marketing Manager

POSITION SNAPSHOT

JobReq ID:  50710
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time
Location: 

RUNGIS, France

OUR COMPANY

Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at https://bridgestone-emia.com/

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.

POSITION DESCRIPTION

La/le Responsable Marketing Evènementiel a en charge la conception et le pilotage des événements de tout type (voyage, roadshow, soirées etc..) ainsi que des salons marketing pour la région WEST.  Elle/Il est garant de l’image de la marque et de ses produits auprès de nos clients et de prospects pour toutes les activités évènementielles marketing. 

 

Principales missions: 

 

Rattaché(e) à la directrice marketing WEST,  la/le Responsable marketing Evènementiel, interviendra sur toutes les étapes de la préparation de l'événement à sa production ainsi que son bilan :

  • Recueil du besoin évènementiel et alignement avec les objectifs business

  • Préparation des appels d'offre et brief des agences

  • Analyse des offres et participation à la sélection des prestataires

  • Conception d’événements et mise en place d’évènement

  • Préparation en amont / gestion opérationnelle : transport, logistique, création d’assets …

  • Coordination de la communication de l’événement et sa promotion (réseaux sociaux, mailing…)

  • Suivi des événements en cours : contact avec les prestataires et organisateurs, repérage, logistique de l'événement

  • Bilan des opérations : des outils de mesure de leur efficacité par rapport à leurs objectifs, pour permettre d’évaluer précisément le ROI  

  • En collaboration avec la maison-mère, suivi de la plateforme merchandising et proposition de nouvelles pistes

 

Compétences & connaissances requises:

 

  • Autonomie dans le pilotage de projets

  • Bon communicant, capable d'interagir de manière efficace avec différents interlocuteurs

  • Autonome dans l'organisation des activités tout comme en s’appuyant sur les relations avec les équipes internes

  • Agile dans la gestion des priorités

  • Rigueur et créativité, être animé d'un solide esprit d'équipe

 

Profil:

  • Diplômé(e) d'une Ecole de Commerce / Master 2 en Marketing, spécialisation Communication / Evénementiel

  • Minium 5 années d'expérience, idéalement acquise au sein du secteur automobile

  • Très bonne maitrise du français et de l’anglais et des outils informatiques

MORE INFORMATION

All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!

DISCLAIMER

Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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