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Executive TBR

Date:  20-Nov-2022

Johannesburg, GT, ZA

Type of work:  Hybrid





Executive TBR


Position Snapshot

  • Type of Contract: Permanent/ temporary/internship
  • Full-time/Part Time
  • Location:


The Company:

Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.



Bridgestone EMIA


In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job Purpose

The purpose of this role is to set the strategy for the Commercial Business in existing and new route to market channels. Manage performance across Southern Africa and develop high-level performance improvement plans. Responsible for the achievement of profit levels and maximization of sales achievement across Bridgestone’s Commercial portfolio.


Main responsibilities

  • Execution of the sales strategy to grow market share in the commercial business.
  • Improve profitability.
  • Develop capabilities within Sales team for an effective succession plan.
  • Create a strategy for delivering and developing the business model to embody the product strategies, meet the needs of customers and align to operating objectives.
  • Design, develop, implement and review all route to market activities
  • Lead and direct the initiation, prioritisation and control of all projects.
  • Accountable for the performance of the commercial side of Southern Africa against targets and the achievement of high levels of customer service satisfaction.
  • Manage the prioritization of all projects within cost/benefit and impact constraints.
  • Ensure that the impact of any prioritization decision is effectively discussed and communicated within the Business.
  • Ensure that all issues and risks are identified and managed.
  • Lead the investigation and development of new market opportunities.
  • Oversee the regular market reviews to optimize service and sales opportunities.
  • Monitor the strategies, tactics and activities of key regional competitors against challenging customer demand.
  • Responsible for monitoring financial performance and maximizing sales achievement across product services.
  • Conduct surveys
  • Attend and co-operate with surveys
  • Effort and standards of co-operation




Bridgestone BEHAVIORS

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Agility – to work in a matrix and complex environment where change happens at a rapid pace
  • Courage – to share ideas, think out of the box
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role



Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence: Recognizes one’s personal strengths, weaknesses, opportunities, and limits. Understands emotions and their effects
  • Intellectually curious in support of learning agility: Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation: Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent: Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration


Required capabilities

  • Customer focused approach in all contact with both internal and external customers, ensuring efficiency and short turnaround times that will attract and retain customers for ongoing growth
  • Initiative/creativity/innovation – proactive approach, generates ideas for improvement of systems, ability to take initiative and execute tasks creatively to result in a competitive edge and differentiated way of operating
  • Technical / mechanical ability
  • Results driven – follows through on customer requirements until a successfully concluded result is achieved
  • Speed - adhere to acceptable time keeping practices
  • Effective planning and implementation – prioritize between more and less critical activities
  • Positive momentum and solid work ethic
  • Effective communication skills - ability to inspire, intellectually stimulate, direct action for achieving results
  • Product knowledge
  • Thoroughness, attention to detail, accuracy and punctuality is essential
  • Adhere to acceptable time keeping practices
  • Theoretical understanding of Road transport management

Experience & Education

  • Bachelor’s degree in Business
  • Postgraduate degree will be an added advantage
  • Minimum of 8 years’ experience in a similar role
  • Strong business acumen, entrepreneurial and commercial thinking
  • Strong commercial business experience in similar segment
  • Analytical and Critical Thinking
  • Computer Literacy, MS-Word, MS-Excel, MS-PowerPoint & MS-Outlook

If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!


Process Next Steps: All applications will be reviewed. Our HR team will contact those applicants who we would like to invite for the next stage of the recruitment process.


Please don’t hesitate and apply at

We are looking forward to hearing from you!

You can learn more about our Group and reasons to join us on

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Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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