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Commercial AG Regional Manager

Date:  26-Jul-2022

GB-GB03, GB, CV34 6UX

Type of work:  Hybrid





Commercial AG Regional Manager


Position Snapshot

  • Type of work: Hybrid 
  • Type of Contract: Open-ended/permanent 
  • Full time 
  • Location: WARWICK,  United Kingdom 


The Company:

Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play .

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.



Bridgestone EMIA


In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.



Job Purpose

We are looking for a  Commercial Agricultural Regional Manager reporting directly to the Commercial BU Director North Region. This is a local role, based in Warwick.




  • To achieve the Commercial Product’s Sales Targets (OB) defined by KPIs (Volume, Net Sales, GP (€ & %) and OP (€ & %)) implementing the Commercial Sales Policy.  
  • Ensure volume sales and profitability achievement following the Commercial Product Strategy
  • Coordinate the implementation and execution of the Commercial Product Action Plans of the assigned Product (AG) with appropriate business stakeholders
  • Ensure the definition and execution of the customer budgets following the guidelines of the Product Management/Pricing team/Operations (Channel and Brand Mix)
  • Measure risks and opportunities (Demand, Competitors, Price) in the Region in order to steer a regional vision of the market
  • Define and monitor countermeasures when necessary to achieve budget
  • Efficiently manage OPEX to ensure operating profit (OP) achievement and quality of business.
  • Follow-up and manage customer’s credit to avoid target fail.


Coordinating and managing the Sales Team in order to reach both volume and profitability targets (GP and OP) aligned with the Bridgestone behaviours.

  • Develop Sales Team towards the Company Strategy such as mix, value selling, and solutions (WebFleet Solutions, etc…)
  • Measure and follow up efficiency and productivity team ratios: through salesperson activities/visits in terms of quantity (number of visits/activities .implemented) and quality (turnover by visit/activity by customer).
  • Coach and lead the team to become a high performance team.
  • Ensure and lead the sales team development and training programmes.
  • Define sales force by geographic and business area.
  • Define adequate sales incentive programs in line with company (rewards team) and policies (Sales Incentive Programme).
  • Teamwork with Solution Business department to increase business and give package to BSP.


To execute and implement the Commercial Products strategy, specific for AG, in the North Sales Region.

  • To execute the sell-in and sell-out Actions, strategy and Promotions defined by Product Management (Operations). Strong coordination with Marketing programs definition, feedback and best practices
  • Share Information with Product Managers to ensure efficiency in trade marketing campaigns
  • Ensure the implementation in each area of the sell-in and sell-out sales program
  • To support the salesforce toolbox KPIs achievement.


Coordinate with the different stakeholders across the business such as LSCM, Pricing team, and Product Management with the go-to-market (G2M) implementation including network development and possible new appointments within the BSP network to ensure the best network coverage to meet the targets while growing the business.

  • Identify and coordinate the appointment of newcomers to the network towards healthy network coverage
  • To assure the quality of the network to be aligned to the profile of service providers of the Fleets and Farms.
  • Define and develop the Give Package while optimising the Take one


To lead the Sales team, supported by the sales tools, products and solutions and defining and coordinating the training and development programmes to ensure a high performance and efficiency-driven team.

  • Define and coordinate the Value Solution Programmes for new Solutions Portfolio at the Bridgestone Company
  • Setup timing on Programme implementation
  • Supervise the sales team evolution and assess job knowledge implementation
  • Manage people processes for the team through the internal SuccessFactors tool including development plans and talent reviews.



  • University Education (4-5 years). Preferably Sales, Marketing, Business Administration or Engineering Degree.
  • 10 years experience in sales.
    • 5 years Sales Manager
    • 5 years’ experience leadership responsibility
  • Good communication skills
  • Goal focus orientation
  • Team leadership: proven skills for leading, motivating and developing people
  • Strong negotiation skills at all levels
  • Commercial acumen
  • Able to work under high sales performance pressure
  • Good level of English (written & spoken)
  • Willing to travel (around 60% of the week


Why should you apply?

  • We are passionate about our people and want to offer them the opportunity to develop and grow.
  • Bridgestone as a global company drives your career to the next level by offering you possibilities to work in an EMIA scope.
  • You will have the opportunity to experience a dynamic and challenging environment and work on different and innovative projects.
  • We help you  to drive your career path onward and upward work in a culture of feedback that recognizes you and helps your development.


If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, join us at Bridgestone!


Process Next Steps: All applications will be reviewed. Our HR team will contact those applicants who we would like to invite for the next stage of the recruitment process.


Please don’t hesitate and apply at

We are looking forward to hearing from you!

You can learn more about our Group and reasons to join us on

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Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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