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Area Manager - KZN


JobReq ID:  48533
Type of work:  Hybrid
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Durban, ZA


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Job Purpose


The purpose of this role is to provide ongoing assistance to the Franchisees in the form of field back up. In order to provide such assistance, the incumbent will be required to visit each Supa Quick outlet at least once a month. In general, this assistance will include a comprehensive back-up support for the Franchisees, continuous communication with each Franchisee and overall administrative control of the franchise network.


The incumbent must ensure that the standards, systems and procedures of all stores are maintained. Objectives include promoting the profitability of each region, in-store performance to target as well as local store marketing. The incumbent must monitor and promote achievement of the Bridgestone South Africa incentives and continually strive for brand growth, exposure and credibility. The incumbent must have Regional “ownership” by taking full responsibility of the region.




  • Build a successful personal (productive and open) relationship with each Franchisee
  • Management of inter-dealer relationships.
  • Visit each franchise owner on a regular basis, at least once a month.
  • Maintain regular telephonic contact with each franchise owner and always be available to answer calls and advise on an adhoc basis.
  • Complete a field visit report on each franchise outlet upon each visit.
  • Liaise with the Supa Quick General Manager on a regular basis to ensure thorough understanding of goals and objectives, as well as to update the General Manager with any concerns or problems as well as providing information on all important activities in the area.
  • Complete a franchisee evaluation report on each franchisee outlet every six months; with action plans to be implemented within 6 (six) weeks.
  • Complete a Business-on-Show evaluation on every visit.
  • Analysis of and follow-up on ad hoc Mystery Shopper evaluations.
  • Liaison with Franchisee and assistance with resolution of customer complaints.
  • Forwarding of compliments to Franchisees.
  • Overall responsibility for ensuring that all outlets conform to the prescribed corporate specification with regard to exterior and interior appearance; merchandising, staff clothing and good house-keeping.
  • Responsibility for ensuring that the franchise delivery system is properly implemented in each outlet.
  • Maintain all Merchandising Material, Billboards and Displays in accordance with the guidelines provided whilst ensuring that “time-based” messages and material are refreshed regularly.
  • Ensure that all franchisees are informed of national advertising campaigns and that they act in accordance with these campaigns.
  • Assist franchise owner in identifying below-the-line opportunities.
  • Assist Franchisee in local fleet targeting.
  • Facilitate in-store promotions, including supplier events.
  • Ensure that all local advertising is in accordance with the Supa Quick corporate requirements.
  • Advise franchise owner on price strategy.




  • Minimum Degree in Operations Management, Business Management, Marketing Management



  • Minimum 5 years’ experience in relevant field.


Why should you apply?


  • We are passionate about our people and want to offer them the opportunity to develop and grow.
  • Bridgestone as a global company drives your career to the next level by offering you possibilities to work in an international setting.
  • You will have the opportunity to work with leading technologies.
  • We help you to drive your career path onward and upward work in a culture of feedback that recognizes you and helps your development.
  • You will work in a healthy and safety environment, as safety is a key priority area in Bridgestone.



If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, just click on the Apply Now button and add your CV!

All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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