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Retail Manager


JobReq ID:  47404
Type of work:  On site
Type of contract:  Open-ended/permanent
Full/Part Time:  Full time

Dubai, AE


Bridgestone in Europe, CIS, Middle East, India and Africa (BSEMIA), headquartered in Zaventem (Belgium), is a subsidiary of  Bridgestone Corporation, a global leader providing sustainable mobility and advanced solutions.

In addition to our premium tire products, we offer a growing portfolio of tire-centric and mobility solutions. Together with our partners and guided by "Serving Society with Superior Quality”, that has been our mission since Shojiro Ishibashi founded Bridgestone in 1931, we are  working to accelerate sustainable mobility innovations and solutions. Through innovative technology,  we are committed to easier, safer, smoother and seamless mobility for our society and customers improving how people move, live, work and play.

Bridgestone also benefits from a significant retail network throughout the region – in fact our retail presence in the EMIA region is the largest in the tire industry. Through 17 distinct retail partners, we have around 3,500 outlets across Europe, the Middle East and Africa as well as around 2,500 outlets through our partner network in India. This network offers a selection of services, concepts and mobility solutions.

At Bridgestone we pride ourselves on the strong relationships we maintain with everyday drivers and this extensive retail network is one of the core reasons why.

You can learn more about our Group at

In line with the “Bridgestone Essence”, our work environment is based on integrity and teamwork, where everyone can learn from each other and contribute with their own ideas in achieving the coming goals.

We want to hear from people who can take the challenge, unleash their creative potential and contribute to the company success demonstrating ownership, courage and agility. We want you to develop your skills, expand your knowledge and be proud of your work.


Role Summary

We are looking for an experienced Retail Manager to lead the retail strategy of 60 across the MEA region.  The ideal candidate will have significant experience of managing a retail network and knowledge of diverse business subjects such as sales, marketing, finance and procurement.  The goal is to support BSMEA partners in the region to manage their retail network as a profitable and sustainable business as well as expand the foot print of the Bridgestone Family Channel network, enhancing brand visibility in the region as well as getting a fair share of the market. The role demands operational experience in managing mobile services and acting as the catalyst to this emerging concept within the Bridgestone partner equity network.  Exposure to ecommerce and digital solutions will be an added advantage that will be essential to onboard Bridgestone partners into the phygital ecosystem.

Main responsibilities & key activities:

Mobility Solutions - Transformation from the Brick & Mortar to Phygital ecosystem

  1. To spearhead the transformation process with the partner equity network by rolling out BS initiatives in mobility solutions and digital commerce
  2. To nurture Mobility solutions MOBOX launched in the region and expand into the new markets.
  3. To develop the go to market approach for the digital commerce project in the region.
  4. To play a key role in the development of EV network in the region and conceptualize the business model that would ensure a revenue stream through monetization of EV charging and EV car servicing. 

Retail Business Consultant to our Partners driving profitable growth in Partner equity

  1. To liaison with partners and understand the pain points and challenges of the partner retail network and offer practical and solutions to turnaround non profitable store to profitable and sustainable point of sales. 
  2. Conducts audits and evaluations at the stores on the customer journey and process and procedures to ensure that partner network is customer centric and offers a delightful customer experience.
  3. Analysis of Sales reports and work hand in hand with partners to make the transformation from a tire centric business to diversified portfolio of products and services increasing the revenue stream and adding to the bottom line.
  4. Analysis of Financial statements and guide partners on areas of improvement by deep diving into margins, opex and opportunity of rebates through centralized procurement

Expanding the Retail Footprint for Bridgestone:

  1. To liaison with BS team and partners in the region and identify white spots in the territory and recommend potential pockets to expand the footprint in the region.
  2. To evaluate the proposal put forward, evaluate the in house share for BS and share of HRD and HRD+ and  approve the recommendations into the BS Family Channel. 
  3. To monitor the progress of the Family Channel projects in terms of adherence to Brand guidelines, budgets and audits and ensure payments are effected as per the MOU.
  4. To keep a tight leash on the OPEX of the PBU and manage the projects well within the approved budgets.

As the Catalyst promoting Remote Services

  1. To motivate partners in offering remote services to customers – through pick and drop services or through mobile services vans.
  2. To guide partners on the selection of equipment, vehicle and layout for the mobile service van and operational guidelines to run the mobile service van efficiently.
  3. To offer the best practices to make mobile service van operations of partners a successful and sustainable business model




If you can demonstrate the skills we are looking for and would like to make a difference in a Pioneering company dedicated to shaping a sustainable future of real-world mobility solutions, just click on the Apply Now button and add your CV!

All applications will be reviewed. Our Recruitment team will contact the suitable applicants for the next step of the recruitment process.

We are looking forward to hearing from you!


Diversity and inclusion are a central part of Bridgestone EMIA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organization, serving all people, respectfully, connected to our business. We recognize that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success. This means that all job applicants and members of staff will receive equal treatment and that we will not discriminate in particular on grounds of gender, marital status, race, ethnic origin, color, nationality, national origin, disability, sexual orientation, religion or age.

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