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Head of Marketing

Date:  27-Nov-2022

Dubai, AE, 16813

Type of work:  On site

Our Company:

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco and Ivory Coast. From these locations, BSMEA covers 68 markets.


For more information on our company please visit and  To experience more about life at Bridgestone, check out the following link

Role Summary:

Reporting the Regional Manager Director, BSMEA with a dotted line to the VP Brand Marketing BSEMIA, the Head of Marketing BSMEA, will be responsible of defining, coordinating and executing the marketing strategy for MEA in full alignment with BSEMIA Marketing Guidelines and MEA strategic priorities. The Head of Marketing will have a transversal role of all marketing activities in the region, ensuring through their team the proper implementation of Brand Platforms Activation, Trade Marketing, Mobility Marketing, Digital Marketing, Pricing and Strategic Planning. Finally the head of Marketing will be responsible of managing and controlling effectively the A&P resources and coordinating activities across the different involved areas & stakeholders both internally and externally.


Trade Marketing: Lead the development and execution of trade marketing strategies and tactical campaigns with our partners/distributors to increase opportunities for end customers to purchase products including incentives and promotions, while also increasing the overall value proposition for both partners and end customers.

Communications and PR: Oversight of both internal and external communications from a marketing perspective including content development. External communications includes Public Relations, Government Relations and CSR. Internally this will include company-wide communications related to organizational strategy and performance.

Branding: defining, coordinating and executing the marketing strategy for MEA in full alignment with BSEMIA Marketing Guidelines and MEA strategic priorities. The Head of Marketing will have a transversal role of all marketing activities in the region, ensuring through their team the proper implementation of Brand Platforms Activation, Trade Marketing, Mobility Marketing, Digital Marketing. Build Media plan through relevant media channels that align with target customer demographics (company website, social media, publications, email, radio/TV, face-to-face) to build compelling narratives and long term business and consumer relationships. Ensuring the consumer experience is in line with both the brand image and strategy, and monitoring the effectiveness of marketing campaigns & tactics.

Strategic Planning: Responsible for strategy and planning to align business operations with the company's mission and goals. Determining industry and competitive trends to identify emerging market opportunities and strategic areas of interest. Oversees the development of forecasting models that include KPI's on budgets, resource allocation, business goals, and steer / monitor as required.

Pricing: Develop pricing strategies for the BSMEA portfolio of current and future products across targeted customer/market segments. Leadership of pricing team to ensure clear insights and responsiveness.



To qualify candidates will possess a Bachelor’s degree, and a minimum of 15 years of professional experience and 5 years within a comparable Marketing leadership position.


  • Proven ability to provide vision and leadership within a diverse matrix environment.
  • Strong collaborative approach, able to build consensus and lead execution with superior project management skills.
  • Extensive experience in successfully developing and executing marketing campaigns and promotional strategies.
  • Strong agency management experience with extensive budget forecasting and management expertise.
  • Creative and able to leverage market intelligence insights to deliver high impact campaigns.
  • Significant experience in trade marketing, with a strong knowledge of Middle East Markets, with North Africa experience highly beneficial.
  • Proven track record in developing and executing go-to-market strategies.
  • Highly commercial and able to capitalize on the latest trends and innovations with a particular focus upon digital tools, techniques and best practices.
  • Prior experience within e-commerce platforms and relevant digital ecosystems. 
  • Superior communications and PR expertise to enhance the BSMEA corporate profile and drive engagement with key initiatives including sustainability.
  • Strong Social media knowledge to lead BSMEA approach across relevant social platforms.
  • Proven ability to develop brand strategies and effectively communicate across BSMEA markets.
  • In-depth strategic planning experience, able to effectively collaborate with leadership teams to develop mid to long terms strategic insights and objectives for the BSMEA organization.
  • Prior pricing experience in the identification and review of pricing and market trends and adept at the incorporation of pricing analysis into strategies for individual market segments.
  • Able to monitor business climate, trends in technology and development, and government activity in BSMEA markets and respond accordingly.
  • Hands-on with excellent analytical and decision-making skills to deliver critical initiatives.
  • Excellent interpersonal and negotiation skills.
  • Experience working within a global organization and working with global and / or regional customers and counterparts, and working with different cultures.
  • Experience managing budget and P&L

Bridgestone Behaviors:

Qualified candidates need to demonstrate the following behaviors:

  • Agility – to work in a matrix, complex and fast-paced environment.
  • Courage – to share ideas, and challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).


Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision:  Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high-caliber diverse talent, leads and guides others to accomplish organizational goals and objectives through ongoing development and collaboration




Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level. This is key for our people to show a passion for excellence for improving society connected to the world in which we live. Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business. We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success.


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