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Area Sales Manager- Commercial

Date:  09-Nov-2022

Dubai, AE, 16813

Type of work:  On site

Our Company:

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.

Bridgestone Middle East & Africa (BSMEA) operates from locations in the UAE, Saudi Arabia, Jordan, Egypt, Morocco and Ivory Coast. From these locations BSMEA covers 68 markets through 80 partners.

For more information on our company please visit and  To experience more about life at Bridgestone, check out the following link


Role Summary:

Reporting to the Commercial Sales Manager for the Gulf Branch of Bridgestone Middle East & Africa (BSMEA) you will be responsible for managing key markets to grow revenue and further develop our partners capabilities within the MEA region. The Area Sales Manager is responsible for developing and implementing the sales and marketing plans with our partners, aligned with the overall BSMEA strategy and ambition. You will be responsible for ensuring overall sales performance and managing the relationship with senior management and sales teams within our partners, across key fleets, dealers and OEMs in your markets. The Area Sales Manager role  is accountable for optimizing the profitability of BSMEA and its partners by defining and advocating the product range and mix, proposing the correct price positioning, deploying services and implementing the latest digital tools and commercial solutions (Total Tyre Care), to achieve organizational targets. This will include initiatives to ensure desired sell out volumes, partnering with colleagues in marketing, supply chain and technical, and delivering market intelligence through accurate and timely reporting.  You will also be responsible for maintaining the BSMEA premium position in line with the Bridgestone’s Code of Conduct, ensuring the correct contractual frameworks are executed and maintained, in addition to developing annual business plans in collaboration with our partners, enhancing approaches to market within your region.

Role Requirements:

  • Graduate with a minimum of 5 years’ experience in the tyre industry
  • Having a good a track record of successful commercial tire business development.
  • Strong negotiation skills & good interpersonal skills
  • Implement business strategies to achieve profitable business and identify new opportunities for the assigned set of countries.
  • Define, Agree and Implement business plan, commercial strategy with the distributors.
  • Ability to foster long- term collaborative relationships with both our partners and colleagues, you will thrive within a multicultural matrix environment working across diverse markets.
  • Strong negotiation skills & good interpersonal skills
  • Implement business strategies to achieve profitable business and identify new opportunities for the assigned set of countries.
  • Define, Agree and Implement business plan, commercial strategy with the distributors.
  • Knowledge of market/product/channels/ competition and pricing
  • Key Account Management
  • Optimize Profitability for the Distributor and BSMEA
  • Interaction with supply chain to achieve smooth flow of supply
  • Contribute to SBU market share and profitability and ensure Bridgestone/ Firestone and other subsidiary brand presence across all markets
  • Drive business towards long term solution contracts.
  • Promote Digitalization.
  • Strong in MS Office tools especially in Excel and PowerPoint
  • Fluency in English
  • Arabic and Engineering Degree would be an advantage



Bridgestone Behaviors:

Qualified candidates need to demonstrate the following behaviors:

  • Agility – to work in a matrix, complex and fast paced environment.
  • Courage – to share ideas, challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).


Bridgestone Leadership Essence:

Qualified candidates for this important position will therefore need to demonstrate the following:

  • Establishes strategic direction and effectively communicates the vision: Communicates a clear and inspiring vision for the business; drives competitive and innovative strategies and is able to generate alignment against the strategic direction
  • Demonstrates business acumen to achieve results through others:  Understands, educates and applies the fundamental business concepts by which a company operates in order to deliver results and create a climate that fosters personal commitment to excellence
  • Promotes and enhances company culture:  Champions the organization’s shared values and beliefs
  • Effectively manages across cultures: Achieves effective collaboration, alignment, and communication across multiple dimensions of cultural diversity
  • BOSS focused - serves the customers having the end users in mind:  Makes BOSS (end users) and their needs a primary focus of one’s actions; develops and sustains productive relationships with BOSS; leverages BOSS intimacy in the development of new products, services and competitive advantage
  • Demonstrates self-awareness and emotional intelligence:  Recognizes one’s personal strengths, weaknesses, opportunities, and limits.  Understands emotions and their effects
  • Intellectually curious in support of learning agility:  Actively identifies new areas for learning; regularly creates and takes advantage of learning opportunities; uses newly gained knowledge and skill on the job and learns through their application
  • Embraces and leads change and innovation:  Encourages different and innovative approaches to address problems and opportunities; facilitates the implementation and acceptance of change within the organization
  • Identifies and develops organizational talent:  Attracts high calibre diverse talent , leads and guides others to accomplish organizational goals and objectives through on-going development and collaboration


Further information about Bridgestone:

Bridgestone EMEA operates in more than 60 countries and employs over 16,000 employees in its offices and plants:

  • 9 Sales Regions with offices in Birmingham, Warsaw, Paris, Madrid, Milan, Bad Hamburg, Moscow, Johannesburg, and Dubai
  • 14 plants in France (Bethune), Belgium (Lanklaar and Liege), Italy (Bari), Poland (Stargard and Poznan), Hungary (Tatabanya), Spain (Bilbao, Puente San Miguel and Burgos), South Africa (Port Elizabeth and Brits), Russia (Ulyanovsk) and a joint venture in Turkey (Izmit)
  • A raw materials plant in Spain (Usansolo)
  • A leading R&D facility in Italy
  • State of the art proving grounds in Italy and Sweden
  • The EMEA headquarters in Zaventem, Belgium.


Sales & Products

  • With its leading materials technology, the company focuses on high-performance tyres:
    A major supplier of original equipment to car manufacturers (including VW/Audi  group, BMW, Mercedes, General Motors, Toyota, Nissan- Renault, etc.)
  • A pioneer in Run-Flat Technology tyres and major supplier to car manufacturers
  • A leading manufacturer in the agricultural market
  • A leading manufacturer in the motorcycle market
  • A leading brand in the truck & bus replacement market and a leading supplier to vehicle manufacturers (Mercedes, Renault, Volvo, Scania, MAN, DAF, Iveco, etc.)
  • Passenger Cars, SUV’s & 4x4
  • Trucks and buses
  • All types of commercial, construction and off-the-road vehicles
  • Tractors and agricultural machinery
  • Motorcycles and scooters
  • Motor sport
  • Aircraft


In addition to our Products, we also provide integrated fleet solutions as well as repair and maintenance services through our extensive fleet network.  For more information on our company please visit and To experience more about life at Bridgestone, check out the following link



Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level.  This is key for our people to show a passion for excellence for improving society connected to the world in which we live.  Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business.  We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success.   

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