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Head of Fleet Solutions, OE & Retread

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Date: 28-Sep-2020

Location: DUBAI, United Arab Emirates

Company: Bridgestone Europe NV/SA

Head of Fleet Solutions, OE & Retread

Our Company

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.


Role Summary

The Head of Fleet Solutions, OE & Retread is a Management level position.  This is a regional role, based in Dubai and reporting directly to the Head of Commercial PBU.  The scope of the role covers Bridgestone entities in MEA region.

The Head of Fleet Solutions, OE & Retread supports the Commercial tyres sales to Fleet customers in the MEA region, in line with the Bridgestone Group core values.  The Department strength is 7 persons.

The scope of the role is to offer the full range of Brilliant Mobility solutions from Bridgestone with the objective of moving from a Tyre seller to Mobility solution provider.


Main responsibilities and Key  Activities

  • Fleet Solution (3M)  contracts-
    • To increase our Fleet sales through 3M Service contracts- (Manage, Maintain & Monitor) and providing value added services to Fleets by moving from product sales to service sales.
    • Build, Deploy and Drive the BSMEA strategy to increase BS SOB with the large fleet accounts in the region.
  • Digital Solutions-
    • Ensure the Tool Box is deployed in all Branches, training of Branch and Partner staff and effective use of Insights Data Analytics to demonstrate value of Bridgestone Tyres to the Fleets.
    • Implementing the latest Mobility solutions from BSEU (TPMS, Telematics, Webfleet) in the MEA region to support the Fleet business
  • Training-
    • To coordinate the Bridgestone Way To Fleet Training programs to upgrade the skills of our Partners; includes Assessing training needs of Partners/BSMEA sales teams, designing Training programs, Training roll-out and assessment, Refresher courses.
  • Retread-
    • To establish the Bandag Retread business across Key markets, integrating the new tyre sales with Retread to provide a complete solution for the full life of the tyre and reducing the overall cost of ownership and operate Bandag business of Franchise and Learning Center sustainably.
  • Vehicle Manufacturers (OEM)-
    • To liaison with all Vehicle manufacturers in MEA for their After-sales support requirements, New Vehicle models coming to MEA and the tyre sizes for them, updates on Vehicle regulations.
  • Sales planning & Budgeting-
    • Prepare MTP Budgets for Solution sales and Retread sales, Expense budgeting, Monitoring and control.


Requirements for the role

  • Candidates will be required to demonstrate and role model the following Bridgestone Values:
    • Agility – to work in a matrix, complex and fast paced environment.
    • Courage – to share ideas, challenge the status quo.
    • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role.
  • Minimum qualification requirements Bachelors’ degree
  • 10 years’ of relevant experience of new Tyre sales with a premium brand Manufacturer of which 5 years in Managerial role
  • Knowledge of Total Cost of Ownership, Mobility Solutions,  Product as a Service concept (PaaS) is a must.
  • Knowledge of Project management, Business Analytics, Heavy Commercial vehicles is an advantage.
  • Experience of fast paced, matrix & multinational environment.
  • Experience of working in Middle east markets is an advantage.
  • Willing to travel frequently, working with Partner teams, fleet managers and decision makers to pitch Fleet  solution.
  • Strategic problem solver and Result Oriented
  • Excellent written and verbal English is essential, proficiency in Arabic is a distinct advantage

















Diversity and inclusion are a central part of Bridgestone EMEA’s values at the highest level.  This is key for our people to show a passion for excellence for improving society connected to the world in which we live.  Our commitment to diversity, is linked to our founders mission of ‘Serving Society with Superior Quality’, which is essential in shaping and creating the organisation, serving all people, respectfully, connected to our business.  We recognise that everyone is different and that attracting, developing and retaining our employees will create a sustainable working environment which is essential to our success.