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Digital Marketing Analyst

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Date: 25-Nov-2021

Location: DUBAI, United Arab Emirates

Company: Bridgestone Europe NV/SA

Our Company:

Tokyo-based Bridgestone Corporation is the world’s largest manufacturer of tires and other rubber products. We employ over 140,000 people around the world, operate 3 technical centers and 178 manufacturing plants and sell products in more than 150 countries. "Serving Society with Superior Quality” has been our mission since Shojiro Ishibashi founded Bridgestone in 1931 and we look for individuals who share our passion to fulfill this mission.


Role Summary:

Bridgestone Middle East & Africa is looking for a Digital Marketing Analyst to join Bridgestone Middle East and Africa (BSMEA),  reporting to Communications & Trade Marketing Manager.  In your role you will develop BSMEA Strategy and Digital Operations within the B2B and B2C Framework to optimize the image of the brand and to contribute to growth in the region.

The successful candidate will also be responsible for managing internal training activities within BSMEA locations in the United Arab Emirates, Saudi Arabia, Egypt, Jordan, Morocco and Ivory Coast.


Role Requirements:

Degree qualified in Marketing or equivalent with a minimum of 3-5 years’ experience within the tyre, automotive or related industries in MEA region

 The role requires strong digital world and excellent interpersonal skills, both written and verbal.  You must demonstrate responsiveness, flexibility and agility and be proactive and be able to foster long- term collaborative relationships with both our partners and colleagues, you will thrive within a multicultural matrix environment working across diverse markets. 

Fluency in Arabic & French would be an  advantage.


Main responsibilities:

  • To develop, manage and optimize the digital ecosystem within the region: websites, end-consumer sell out tools, B2B loyalty programs
  • To provide and implement a digital plan – within guidelines and BSMEA objectives, with pre-aligned KPI’s
  • To support sales for optimizing the business through growth is existing and new channels (retail / OE / online)
  • To maintain (on existing) and develop (new) B2B engagement through innovative digital tools
  • To manage, track and report on all digital assets deployment based on the roadmap
  • To manage strong and close relationships with all internal (all functions and branches, EU central digital team), and external (agencies, partners, customers, end-consumers) stakeholders
  • To manage agencies 360 – from briefing, execution and evaluation
  • Responsible to communicate all Bridgestone ‘Solutions’ assets through various channels / stakeholders


Bridgestone Behaviors:

  • Agility – to work in a matrix, complex and fast paced environment.
  • Courage – to share ideas, challenge the status quo.
  • Ownership – to see the bigger picture and take ownership by thinking and acting beyond the role (self-starter).