AG Product Category Manager & OE Engineering EMEA

Job Purpose:

We are looking for a AG Product Category Manager & OE Engineering to manage product categories for OEs and Replacement market in AG Business, in order to contribute directly to achieve sales targets in short-mid-long term through developing product / biz model strategy by segment approach & support Go-To-Market approach.

Main Activities:

• Design and align OB/MTP product plan with commercial business strategy & operation.
• Manage CFTs for product programs development, industrialization, launch and post launch surveillance. Act as a direct window from Biz to R&D.
• To enhance brand perception, competitiveness of AG products in quality / performance / biz value / line-up point of view.
• Ensure relationships and alignment with ‘WEST’ synergies AG prod planning team.
• Lead & Support actively all EMEA AG OE customers from a technical engineering point of view.

The Job Requires to:

1. Formulate future AG products value propositions through:

• Understanding market requirements (i.e. through survey/analysis).
• Regulation/Legislation scenario assessment.
• Mapping competition.
• Analyzing Technologies framework.
• Integrating AG OE technical and innovative requirements.

2. Support EMEA AG OE business by extending the commercial relationship with a technical strong support window.
3. Translate future product value proposition to technical targets for R&D.
4. Evaluate product performance in the field to verify its value.
5. Provide mutual support for sales & marketing activities to communicate product values.

Typical Activities to be Executed in the Role:

• Establish & maintain product road map based on business strategy and market trend/environment by segment, in order to study & implement effective new product launching and discontinuation.
• Visit EMEA AG OE customers regularly in order to obtain up-to-date customer information and in order to communicate our technical possibilities.
• Organize joint cooperation activities with the AG OE customers.
• Link business strategy/direction with product & technology road map.
• Plan/Establish/Implement and Manage new product launching activities.
• Manage conflicts and mobilize through all related functions for competitive product line up in order to define and implement adequate product offering by segment.
• Coordinate the Gate X submission for category projects’ approval within the New Product Development (NPD) Stage – Gate process.

Key Responsabilities

• Market & end-users’ requirements.
• Product roadmap.
• Product portfolio prioritization and rationalization.
• Stage-gated new product development.
• Target product profile.
• Regulatory strategy (product).
• Product concept (end-user).
• Strategic marketing plan & launch framework.
• Range optimization efforts.
• Post-launch surveillance and lifecycle management.
• Permanently seeking excellence, get involved in the tire development process, search for new techniques, benchmark against competitors and other industries.
• Create proactively new relationship in EMEA OE customers.

Requirements

• Bachelor/Master Degree in Engineering/Marketing/Product Management/Sales.
• Professional experience in commercial B2B goods.
• Team Leading background
• Highly developed interpersonal and communication skills, used to working cross-functionally.
• Communication clarity.
• Planning and Organizing skills.
• Strategic and lateral thinking.
• Logical approach to problem solving & conflicts managemnt.
• Fluent in English (Business Level).